VMware's Cloud Strategy Explained In 4 Sentences

At first glance, VMware's cloud strategy can be difficult for MSPs and VARs to get their arms around. And this week's VMware Partner Exchange conference will generate a lot of noise from scores of VMware cloud partners. But what do aspiring partners really need to know? I think I can sum-up VMware's cloud strategy in roughly four sentences...

Here they are:

  • First, VMware has signed up more than 1,000 members -- including telecom, hosting and service providers -- to back the company's vCloud effort.
  • Second, VMware is promoting vSphere for infrastructure as a service (IaaS).
  • Third, VMware is positioning SpringSource for platform as a service (PaaS).
  • And forth, VMware is gearing up to position Zimbra (the recently acquired open source email system) for software as a service (SaaS) partners.
The graphic below, from VMware CTO Steve Herrod, quickly summarizes VMware's cloud strategy:

vmware cloud

Next Moves

Can VMware  (and VMware partners) cash in on the cloud?

No doubt, plenty of MSPs are jumping on the VMware cloud bandwagon. Earlier today, BlueLock -- an MSPmentor 100 company -- announced BlueLock CloudSuite, which leverages the VMware vCloud technology. Meanwhile, nScaled (an MSP that promotes a Legal Cloud for attorneys), is working closely with VMware, Rackspace, FalconStor and Vyatta. For its part, FalconStor appears to be preparing a storage-centric partner program for MSPs.

The VMware Partner Exchange conference kicked off earlier today in Las Vegas. We'll be tracking more news throughout the week.
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