In the past week, I've run into four of the most successful software as a service (SaaS) companies that Wall Street investors don't know -- at least not yet. Here's a quick look at the companies, and their critical importance to the SaaS industry.
The SaaS experts: Autotask. Ingram Micro. Level Platforms. N-able. Confused? Let me explain.
- Autotask really is a fully hosted solution, and the SaaS model is treating the company well.
- Ingram Micro Seismic hosts applications for nearly 800 managed service providers. That's 800 SaaS customers -- yet Wall Street has no idea Ingram has a SaaS story to share. It's time for Ingram's CXO suite to correct that problem.
- Level Platforms helped to pioneer the master MSP business model, where companies host Level Platform's software in a SaaS configuration.
- Roughly half of N-able's current sales involve SaaS-driven deployments hosted by N-able, according to CEO Gavin Garbutt.
- (Please don't send me nasty emails if your company wasn't listed above.)
How SaaS Can Drive MSP DollarsFact is, everyone in the managed services market needs to do a better job weaving SaaS into their messaging and corporate positioning -- as long as the messaging is responsible and accurate.
Think about this for a minute: Let's imagine it's 2010 or so, and a company like Autotask pursues an initial public offering. (I repeat: This is a hypothetical event.)
If you were writing Autotask's prospectus for potential investors, which one of these two approaches would you deliver:
- Autotask is a leading provider of professional services automation (PSA) software.
- Autotask is a leading provider of software as a service (SaaS) that empowers IT consultants across the world.
That's pure speculation on my part. But I'm holding fast to my belief: Some of the world's most successful SaaS companies are right here in the MSP industry. It's time for the MSP ecosystem to recognize -- and celebrate -- that SaaS reality.