Most of us have heard by now that cloud computing is set to displace managed services, forcing MSPs to rethink their role as value-added trusted advisors to their clients. Don’t believe these dire predictions of impending MSP doom. It’s hype and in fact, as a true MSP your value proposition doesn’t have to change with cloud computing. If you play your cards well, the cloud will bring you more business, not less. Here's why.
Because customers can get up and running in the cloud quickly, there’s no doubt that it can make life easier for a large number of organizations and people. If you take action, you can add high value managed services from the cloud to your services portfolio and make the cloud work for you and your clients.
Worth NotingAs you reevaluate your role, here are four milestones to look for:
1. Market resistance to the cloud will drop as customers better understand the security landscape (and expense) of public versus private clouds, and gain a better understanding of the productivity and efficiency gains cloud computing brings to critical, but not core, applications to their operations. Think communication tools versus R&D applications.
2. Progressive MSPs will continue to move away from a product-centric, location-dependent mentality, realizing that building a data center and owning the infrastructure is fast becoming a thing of the past. Unless you can compete with the scaled infrastructure players, why would you attempt this?
3. In greater numbers, MSPs will team with reputable Tier 1 or Tier 2 data center providers to bring the scale and capacity necessary to host a variety of managed IT services in the cloud at a price their customers can afford. Alliances and interoperability efforts will be the difference between adoption and success, or rejection and failure.
4. With a new delivery model in play, a new generation of MSPs will capitalize on the benefits of cloud computing and other hosted solutions to help businesses ultimately do more with less. This can, and should, be you.
Join the EvolutionNow all this said, keep in mind that a blending of the managed IT services model and cloud computing is an evolutionary, not revolutionary, step in the advancement of IT services.
Quite simply, it’s merely the next level. There’s really nothing to fear and no big hurdles to overcome. It’s a new playing field, but the rules of the game haven’t changed.
Justin Crotty is Vice President Services North America at Ingram Micro, Inc. He oversees Ingram Micro Seismic. Monthly guest blog entries such as this one are part of MSPmentor’s annual Platinum sponsorship. Find all of Crotty’s blog entries here.