1,000 Google Employees Focus On Enterprise SaaS

google-apps-reseller-program-for-mspsGoogle's march beyond the search engine market continues. The latest proof: Google now has more than 1,000 employees focused on a Google Apps for Enterprise push, according to a Webcast briefing Google hosted earlier today. Here's the latest on Google's SaaS (software as a service) strategy and its implications for managed service providers.

According to the Google Webcast:

  • More than 500,000 businesses embraced Google Apps by mid-2008.
  • Today, that figure exceeds 1.75 million businesses, with companies like Genetech hopping on the bandwagon.
  • Google evangelized a new “Google Apps Sync for Microsoft Outlook.” The company claims the plug-in “syncs Outlook with Apps just like Outlook natively syncs with Exchange.”
  • Google also provided multiple data points claiming Google's SaaS email is far less expensive for businesses to deploy and maintain vs. Microsoft's Exchange Server -- regardless of whether Exchange runs on-premise or in a cloud.
It's always difficult for me to make an apples-to-apples cost comparison on software, since I'm not the one actually testing and purchasing these solutions. So please be sure to reach your own pricing conclusions.

MSPs Welcome?

Google is quick to note that the company's business push includes the Google Apps Reseller program, which Google Channel Manager Jeff Ragusa outlines in this May 2009 video:

Some MSPs may choose to ignore Google Apps. I think that's foolish. Whether you decide to cooperate or compete with Google, you need to know about Google Apps. The reason: Google claims more than 3,000 businesses sign up for Google Apps every day.

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