Google's march beyond the search engine market continues. The latest proof: Google now has more than 1,000 employees focused on a Google Apps for Enterprise push, according to a Webcast briefing Google hosted earlier today. Here's the latest on Google's SaaS (software as a service) strategy and its implications for managed service providers.
According to the Google Webcast:
- More than 500,000 businesses embraced Google Apps by mid-2008.
- Today, that figure exceeds 1.75 million businesses, with companies like Genetech hopping on the bandwagon.
- Google evangelized a new “Google Apps Sync for Microsoft Outlook.” The company claims the plug-in “syncs Outlook with Apps just like Outlook natively syncs with Exchange.”
- Google also provided multiple data points claiming Google's SaaS email is far less expensive for businesses to deploy and maintain vs. Microsoft's Exchange Server -- regardless of whether Exchange runs on-premise or in a cloud.
MSPs Welcome?Google is quick to note that the company's business push includes the Google Apps Reseller program, which Google Channel Manager Jeff Ragusa outlines in this May 2009 video:
Some MSPs may choose to ignore Google Apps. I think that's foolish. Whether you decide to cooperate or compete with Google, you need to know about Google Apps. The reason: Google claims more than 3,000 businesses sign up for Google Apps every day.
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