https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Cloud


Shutterstock

Cloud storage, storage as a service

Zadara Expands Portfolio with Compute-as-a-Service, Hires New Channel Lead

  • Written by Lynn Haber
  • November 20, 2020
Joseph Sacchetti is the new senior director of channels, North America.

Zadara, known for enterprise storage-as-a-service, recently expanded its cloud platform to include compute-as-a-service solutions for MSPs. At the same time, the cloud services provider, this month, announced new top leadership hires in channel, sales and marketing.

Zadara's Joe Sacchetti

Zadara’s Joe Sacchetti

Joseph Sacchetti is the new senior director of channels, North America and Gene Cunningham is the vice president of sales, North America. Earlier this year, the company hired Tim DaRosa as the new CMO, and Lauren Koszarek as vice president of marketing.

Zadara's Nelson Nahum

Zadara’s Nelson Nahum

“Our upward trajectory shows no signs of slowing down and our growth numbers are in large part due to the strength of our channel partners,” Nelson Nahum, CEO and founder of Zadara said. “Zadara’s cloud services platform provides enormous value to service providers and the enterprise and addresses an expressed need for consumption-based services.”

In June, the company, founded in 2011, noted that year over year gross profits increased by 93%. Zadara attributed the growth to new customer wins, growth of its global partner and MSP network and market conditions that increased the need for flexible storage solutions. The company’s channel currently has 300 partners globally for 100% year over year growth. Zadara embraces all partner types – traditional VAR, MSP, solution providers, consultants and, more recently, colocation providers.

“Zadara is an inflection point. Up until a year ago, channel sales were about 50 percent and about 30% three years ago,” said Sacchetti. “Today, the channel is embracing as a service and we’re about 90% channel.”

Partners as Experts

All new business goes through partners. “The company realizes in order to achieve greatness, we must utilize the channel,” he added. “We want to work with partners deeply and make them experts.”

According to Sacchetti, Zadara embraces the six pillars of success in the channel.

  • Your product can be packaged and easily sold.
  • Offer excellent margins.
  • Registration with integrity: bulletproof, reliable and trackable.
  • A partner portal as the central repository for everything.
  • The creation of services opportunities for the VAR; certifications and cross-vendor tech alliances.
  • Reinvestment.

The company is interested in expanding its channel ecosystem. New partners will have engineering expertise and expertise in storage and compute.

Zadara announced compute-as-a-service in partnership with NeoKarm, who has a multi-cloud hybrid platform. Today, the Zadara Cloud Platform offers compute and storage as a fully managed, cloud-agnostic platform.

“If you look at the last one year, five years and nine years, we see this wave of folks that realize that embracing the cloud is what makes sense,” said Sacchetti. “It began with placing storage in the cloud and storage-as-a-service was the initial offering for Zadara. The most logical progression is to offer the compute platform and it’s what customers asked for.”

Zadara customers cross vertical industries. However, key markets include healthcare, life sciences, retail, and more recently entertainment, oil and gas and law enforcement. Businesses range in size from small and medium enterprise to larger enterprise.

Tags: MSPs VARs/SIs Best Practices Cloud Data Centers Digital Transformation Leadership New/Changing Channel Programs Strategy

Most Recent


  • Smart City, IoT Network
    Abundant IoT, Advisors Tackle the eIoT Opportunity
    CEO Vince Bradley said partners are tapping into eIoT and ESG trends to move up-market with new customers. 
  • Top 20
    Top 20 Stories in January: Avaya, Microsoft, IBM, AWS, Datto, More Layoffs
    ChatGPT cracks our list for the first time. We've also got new hires and security training. But what was No. 1?
  • Update
    Acronis Updates CyberFit Partner Program Amid Rapid Service Provider Growth
    The updates include several programs and promotions for all types of partners.
  • Lawsuit
    Bondholders File Lawsuit Against Avaya for $125 Million
    They accuse the company of misleading investors.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • College classroom
    Community College Ransomware Attack Wreaks Havoc
  • Virtual Desktop
    6 Enhancements to Microsoft’s WVD, Plus a New Name: Azure Virtual Desktop
  • Cloud computing concept
    Cloud Computing Adoption Isn’t Slowing — Need to Convince Clients?
  • Welcome Mat
    Ex-Telarus Exec Scott Forbush Leaves Upstack for PPT Solutions After 5 Months

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Abundant IoT, Advisors Tackle the eIoT Opportunity

February 6, 2023

Top 20 Stories in January: Avaya, Microsoft, IBM, AWS, Datto, More Layoffs

February 6, 2023

Cloud Computing News: Broadcom-VMware, Google-Anthropic, Red Hat, More

February 6, 2023

Industry Perspectives

View all

The Software Patching Problem – Solved

February 3, 2023

How to Break Through the Growth Ceiling

February 1, 2023

5 Things to Look for in a UC Partner

January 31, 2023

Webinars

View all

Next-Generation MSP Platform: The Building Blocks for Your Business

February 15, 2023

The SMB Opportunity: How to Sell and Service the SMB Market, Capture Customers and Expand Your Business

February 23, 2023

How To Boost Your Business With White-Label UCaaS

February 28, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 117: Cato Networks, Video Killed the Podcast Stars

Retired Astronaut Capt. Scott Kelly Previews His CP Expo Keynote

December 21, 2022

Fusion Connect Eyes Future with Intrado UC, Managed Network Customers

September 23, 2022

RingCentral Focused on Hybrid Work, Microsoft Teams, Other Integrations

September 23, 2022

Twitter

ChannelFutures

.@AbundantIoT is putting more focus on the enterprise, CEO Vince Bradley tells Channel Futures.… twitter.com/i/web/status/1…

February 7, 2023
ChannelFutures

January's #topstories in channel include @Avaya @GTTComm @Broadcom @awscloud @citrix @Salesforce @Datto… twitter.com/i/web/status/1…

February 6, 2023
ChannelFutures

.@Acronis announces #CyberFit partner program updates. dlvr.it/Sj2FZQ https://t.co/z7lRdIRo9R

February 6, 2023
ChannelFutures

More #Avaya trouble: Lawsuit against company by bondholders claims "massive fraud." dlvr.it/Sj2DZT https://t.co/4Q1E7JAXXf

February 6, 2023
ChannelFutures

.@DellTech adds new #APEX delivery options for #delltechnologies partners. dlvr.it/Sj29c6 https://t.co/3qEEYpnOBX

February 6, 2023
ChannelFutures

There are some familiar names in @coxbusiness and @Rapid_Scales recent partner awards. dlvr.it/Sj1zm6 https://t.co/0BuGwBrnvM

February 6, 2023
ChannelFutures

RT @Channel_Expo: We know your mind is on the #BigGame this week, but don't take your eye off the ball! #EarlyBird rates for #CPExpo & #MSP…

February 6, 2023
ChannelFutures

Learn about @bluewavetg's latest deal. dlvr.it/Sj1wrV https://t.co/NCdmJ4OFkf

February 6, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X