Video and audio streaming solutions provider Wowza Media Systems launched its Premier Partner Program today, which seeks to differentiate and reward the company’s top-performing partners and distributors with additional benefits to boost their businesses.

Wowza currently has several different partner programs in place, including a Technology Alliance Partner program and an Authorized Reseller program, but this is the company’s first initiative specifically for its most successful partners and distributors, according to the announcement.

In keeping with its focus on top-tier partners, Wowza is marketing entry into the program as a reward unto itself, with only the most committed resellers having access to the benefits therein. In return for their dedication, partners will also have access to quarterly sales workshops, margin incentives and a host of other features.

“At Wowza, we’ve led the way in delivering top-notch video streaming technology to our customers and our global partner community has been an integral part of our success. We make it easy for partners to deliver Wowza solutions and provide the support they need to be as successful as possible,” said David Stubenvoll, Wowza CEO and co-founder, in a statement. “This program is a testament to our dedication to invest in our channel partners.”