Windows Server Meets Windows Azure: Smart Move
The VAR Guy has a hunch: Microsoft’s best hope for future growth is Windows Azure, the company’s cloud-based operating system. So Microsoft’s decision to merge Windows Server and Windows Azure into a single organization — called the Server & Cloud Division (SCD) — was a smart one. Here’s why.
In the 1990s, Microsoft worked overtime to recruit skeptical channel partners and software ISVs — Oracle, SAP, Computer Associates, IBM, Lotus and more — onto the Windows NT Server platform. As NT gained application support, Microsoft’s business fortunes rose. Dramatically.
Now, Microsoft must repeat that entire process with Windows Azure. Specifically, Microsoft needs to inspire Windows Server ISVs to leap into the Windows Azure cloud.
Time for a Reorg
Eager to speed partner engagements, Microsoft is organizing the Windows Server and Windows Azure teams into a single division. The move, according to the Windows Server Division WebLog, “will help strengthen an already solid and extensive partner ecosystem.”
Still, Microsoft will need to accelerate that momentum as Azure nears its official launch in 2010. Closer communications with the Windows Server team can’t hurt.