What Business Users Want: File Sharing Features That Matter
There’s a very good reason why employees habitually circumvent the “official channels” by sending, receiving and storing sensitive business files with consumer products. It’s because products designed for the consumer are perceived as being much easier to use.
Why do employees habitually use consumer cloud servics to send, receive and store sensitive business files? It’s because products designed for the consumer are perceived as being much easier to use than enterprise-class products.
You know better. As an MSP with a deep understanding of business-class file sharing, you know that many of the features employees know and love are available via solutions designed for businesses; solutions that are also secure and in compliance with various regulations.
But here’s the thing –- many of the end users within an organization won’t care about data encryption, file integration and HIPAA compliance. Instead, they care about the features that make the solution easy to use. So how can you convince a client (and its employees) that your solution is just as intuitive and convenient as the consumer equivalent? To do so, it would be helpful to understand the features and functionalities that matter most to the end-users. Here’s a partial list:
- Drag and Drop: Users want a simple way move files from one folder to another – and the easiest way to do that is via drag-and-drop functionality. This is a staple of most consumer-focused file sharing software applications, but there’s a good chance that your solution offers this same feature. If it does, be sure to highlight that fact.
- Notificationsand Alerts: Has a document been edited, updated or deleted? These are a few of the key questions that business users always want to know. While admin notifications are critical to a file sharing solution, user notifications are just as important.
- Easy Mobile Access: What good is a file sharing solution if data cannot be accessed, edited and shared via a mobile device? Consumer-based file sharing software is almost always accompanied by a native app for iOS, Android, Windows Phone and BlackBerry. Ideally, so does yours.
- Version History: Not every change is an improvement. So when a file gets butchered, users want the ability to easily revert back to a previous version.
- Collaboration: Users need a file-sharing system that enables them to collaborate – not only with their co-workers, but with outside parties where necessary. As such, they need a file sharing solution that includes guest access.
- Custom Branding: Without the brand skin, the software will feel foreign to users. This might seem like an insignificant feature to you, but to the business (notably the marketing department) it will be highly valued.
Again, the features that matter to end-users are likely to be an afterthought from your perspective. You live in two very different worlds (and that’s a good thing).
What features have you found end-users to fixate on? Be sure to let us know in the comments section.