Using Twitter For Prospecting
When we hear that Company A is dropping the ball, we can be pretty certain they’re dropping it constantly — and that's the perfect time to hit Twitter to figure out who else on their client roster may be considering a change. Once you have your Twitter hit list for each of your competitors, you can lead with the services you happen to know (based on the calls you've already had or the business you've already won) they are likely going to be unhappy with.
On behalf of our clients, we make thousands of cold calls monthly. When we call someone who is truly delighted with the IT support they are receiving, they tell us to get lost. On the other hand, when a company is upset, they want to talk about it, and they’ll share a lot of details. In my experience, when we hear that Company A is dropping the ball, we can be pretty certain they’re dropping...
