**Editor’s Note: Click here for our most recent list of important channel-program changes you should know.**

Workload automation provider Turbonomic Tuesday launched an expanded partner program designed to increase its partners’ profits through deal protection, margin protection, incentives for new customers and growth.

Additionally, partners now can sell more with new Turbonomic accreditation to accelerate the delivery of support and services. The new program includes solution providers, OEMs and alliances, technology alliances, cloud and managed service providers, SIs and distributors.

Turbonomic’s Chris Sullivan

Chris Sullivan, Turbonomic’s senior vice president of global alliances and channels, tells Channel Partners that a comprehensive program “better serves a broader set of partners all focused on helping customers address the IT complexity that hybrid and multicloud [have] created, which is simply beyond human scale to manage.”

“As more and more customers adopt hybrid and multicloud, we want to give partners the resources, enablement and technology to stay ahead of this ever-changing market opportunity,” he said. “Because our software makes workloads SMART (self-managing, anywhere, in real-time), every partner has an opportunity to support customers as they make important decisions about which workloads should run where. There is no other platform today that can deliver the value Turbonomic delivers, and our partners see that as well.”

Turbonomic included partners in all aspects of the planning and construction of the program, Sullivan said.

“We listened to and incorporated major points of innovation and value based on partner feedback,” he said. “This program has truly been created by, and for, partners. Partner feedback also led to an emphasis around partner-led services and support for incremental services revenue — we are incredibly bullish on enabling our partners to deliver value-added service and support while growing their Turbonomic footprint. We also received feedback around a desire for rapid and accessible accreditation and have made significant investments in the overall partner experience. Now partners can, at their convenience, visit an online portal to self-provision content and training to get accredited and start selling.”

The program is designed to: allow partners to quickly build service and support practices around the company’s platform; drive additional partner opportunities through engagement and joint offerings across the company’s partner community; and protect partners who find or apply significant effort in working opportunities.

The new program also includes streamlined market development funds (MDF) and a next-generation partner portal. Partners now can manage all leads and opportunities, deal registrations, MDF requests and claims through the portal, as well as access …

… training paths.

“We expect over 75 percent of our business to go through the channel in 2018,” Sullivan said. “We consider our partner ecosystem to be a force multiplier for our growth and scale. Our vision is to help customers continuously manage any type of workload, anywhere (cloud or on premises), anytime in order to assure application performance at the lowest cost while maintaining compliance. We are the only workload automation technology that gives customers the ability to do this on-premises and in the cloud. We believe giving partners the power to help their customers make the right decision about which workload should run where is an incredibly powerful differentiator as we continue to growth and scale our business.”

“In today’s multicloud world, customers are looking for solutions that work across public and private cloud environments,” said Denny Trevett, Cisco’s vice president of partner ecosystem sales acceleration. “We are seeing a radical increase in the pace of innovation and enthusiasm from our partners in helping customers on their cloud journeys. As part of Turbonomic’s Partner Program, we look forward to continuing to deliver value and innovation to customers through our joint solutions.”