https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Cloud


Refresh Fatigue Has Left Computers Vulnerable and Spurred Cloud Investment

The Doyle Report: Refresh Fatigue Has Left Computers Vulnerable and Spurred Greater Investment into Cloud Computing

  • Written by doylet
  • May 16, 2017
Insights from DataEndure CTO Shahin Pirooz, a cloud evangelist with a distinct point of view

There are a multitude of reasons why computers the world over were compromised by the WannaCry malware attack despite the availability of a patch that could have protected systems.

Upgrade costs and applications incompatibilities are just two reasons why. But talk to experts and they will tell you there is another reason why so many were affected: “refresh fatigue.” Simply put, organizations and individuals are worn out from trying to keep their systems up-to-date. This is having profound implications industrywide. It’s one of the reasons why some large enterprises have accelerated their embrace of cloud computing.

So says Shahin Pirooz, CTO at DataEndure, a Silicon Valley solutions integrator that has served the likes of Renown Health, American Express, Facebook and CenturyLink. DataEndure, which has been around since the early 1980s, helps companies “meet specific business challenges and build digital resilience.”

A year ago, The VAR Guy Editor Kris Blackmon checked in on DataEndure when it was in the midst of several changes. DataEndure was not only changing its brand from “CMT,” it was also expanding its focus to include data protection in addition to its longtime mainstay, data storage and management.

This time around, I turned to DataEndure to better understand the appetite for cloud computing among enterprise customers. This is where Pirooz, whose mission is to help DataEndure grow its cloud revenue and capabilities, comes in. Pirooz joined the company in 2016 after more than two decades in the industry. Prior to joining DataEndure, he was CTO at CenterBeam and RiverMeadow, and he held leadership roles at EarthLink, AppShop and EDS.

“We are seeing a lot of our customers, which typically are very large enterprises with a minimum of 2,000 seats, spending less on traditional infrastructure, including private clouds, and starting to consume more cloud services,” says Pirooz.

Shahin Pirooz, DataEndure

Where customers dip their toes into public cloud computing, he adds, is data protection. They start their cloud immersion by backing up their data in various clouds, and then proceed with projects that involve moving a few workloads into the cloud. After getting their feet wet, they move ahead with more transformational projects such as building a database in the cloud and then developing native cloud applications on top of it.

When Pirooz looks at his customer base, he sees a distinct split between startups and more established organizations. Those that are unburdened with legacy apps or equipment are the most aggressive consumers of cloud technology. More traditional organizations, meanwhile, move with more caution and reduced speed as you might expect.

To take advantage of the uptick in cloud interest, DataEndure has structured its business around four technology practices. They are data infrastructure, data storage, information management and security.

One of the most popular services the company offers is its “cloud readiness assessment.” For a fee, DataEndure will go inside a customer’s IT department and investigate their existing infrastructure, assess the dependencies between their applications, and then gain an understanding how much data is being exchanged between different servers.

“We’re seeing a lot of cross pollination of these services,” says Pirooz. A conversation on how best to manage data leads to one on how best to secure it and so on. “At a high level, it’s storage first, then compute. That’s because there are all kinds of questions that come up when you start talking about [cloud] compute.”

What’s driving these conversations? Pirooz says it’s refresh exhaustion. Customers, he says, are simply fatigued from having to overhaul their IT environments every two-to-four years. “Even though virtualization helps so you can refresh more easily, there’s still exhaustion. The minute you start consuming somebody else’s infrastructure, that exhaustion isn’t yours anymore; it’s their pain,” he says.

When looking ahead, Pirooz believes cloud adoption will continue to grow. That said, he does not believe in a cloud-only approach to technology. “Once you get to a certain size, say 100 employees, there are some things in terms of performance or locality that you can only get in a hybrid environment. As you grow bigger and bigger… you need a hybrid model more,” he says.

When asked what was the biggest downside to a cloud-first mentality, Pirooz says the answer is unquestionably “security”—not of the systems but the people managing them, instead.

“People [tend to] abdicate their responsibility for security when they leverage the cloud. They assume when they use a cloud provider that they don’t have to worry about the security of that environment, which is the biggest fallacy on the planet,” he says. “You need to extend your security policies to the cloud, not end them there.”

Another problem? Over-provisioning, which has left cloud customers with literally one of everything. One of the things his company offers, for example, is a cloud access checkup, which identifies which people in an organization are using which cloud services. One of DataEndure’s customers turned out to be using 7,500 different cloud applications, most of which were provisioned by line of business buyers who did not coordinate with their IT departments.

If that sounds like an opportunity to you, then you’re thinking just like Pirooz, who believes that there are thousands upon thousands of customers around the U.S. who find themselves in the same position.

(For more on the implications of this trend, be sure to read CompTIA’s new report entitled, “Considering the New IT Buyer.”)

 

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Cloud

Related


  • Magnifying glass focused on the word exposed
    Over 6,000 VMware vCenter Devices Exposed by Critical Vulnerabilities
    VMware said updates are available to remediate these vulnerabilities in its affected products.
  • A digital cloud
    Infoblox Cloud Specialization to Help Partners with SaaS Sales
    The program marks a big step in the execution of Infoblox's SaaS go-to-market (GTM) strategy.
  • Football playbook
    New Commvault EMEA Channel Exec Outlines Plans for Channel
    Former Veritas exec Jamie Farrelly reveals his plans for the channel across all routes-to-market (RTMs).
  • Remote Worker, Telecommuter
    Productivity During ‘Work from Wherever’: Choosing the Right Back-Office Tools for a Distributed Workforce
    In the same way cloud-based solutions exist for CRM and support, back-office functions can move to the cloud.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • UK Channel Expects Big Growth in 2021, Cybersecurity a Big Driver
  • SASE: The Key to Mitigating Business Transformation Risk
  • AvePoint Taps Ingram Micro, Palo Alto Networks Vet to Lead Channel
  • Microsoft Conclusion on SolarWinds Hack 'Conflicts' with Other Messages

Galleries

View all

Threat Protection Vendors: Why MSSPs Have to Ramp Up Efforts Right Now

February 23, 2021

Industry Perspectives

View all

The “Roaring 20s” Are Coming

February 25, 2021

Three Ways MSPs Can Improve Supply Chain Security

February 24, 2021

SASE: The Key to Mitigating Business Transformation Risk

February 22, 2021

Webinars

View all

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

In Case of Emergency: The Importance of Proactive Critical Event Management

February 23, 2021
  • 1

White Papers

View all

Ready To Add Cutting Edge IoT Solutions To Your Portfolio?

February 25, 2021

What Is The Value Of Distribution For The Internet Of Things?

February 25, 2021

The Internet of Things (IoT): Where do You Begin?

February 25, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@PaloAltoNtwks unveils latest NextWave #partnerprogram. #cybersecurity dlvr.it/RtVngg https://t.co/bBkobGzjgD

February 26, 2021
ChannelFutures

.@JuniperNetworks is building synergies between the solution sets it acquired last year. dlvr.it/RtVdVL https://t.co/d21FcnLEai

February 25, 2021
ChannelFutures

.@Arcserve and @StorageCraft to merge, expanding both #dataprotection vendors' market from #SMB to enterprise.… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

The golden age of the #Channel is here. @ComcastBusiness #dataconnectivity #SDN #desktop #security #UCaaS #IoT… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

.@OneLogin hires @pulsesecure, @Juniper Networks vet as VP of global channels. #cybersecurity dlvr.it/RtVThK

February 25, 2021
ChannelFutures

.@Fortinet loses another channel vet, this time to @DeepInstinctSec. #cybersecurity dlvr.it/RtVR1t https://t.co/XvY0UQDzQL

February 25, 2021
ChannelFutures

Ready To Add Cutting Edge IoT Solutions To Your Portfolio? Read this white paper to learn how! @GetWirelessLLC… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

What Is The Value Of Distribution For The Internet Of Things? This white paper will tell you @getwirelessllc… twitter.com/i/web/status/1…

February 25, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X