Telmetrics, a provider of advertising call measurement solutions, and TARGUSinfo, a provider of on-demand Insight about prospects and customers, announced they have expanded their existing partnership to offer national advertisers a combined call routing and call measurement solution.

The combined service provides national marketers with better visibility into advertising performance by identifying and measuring phone leads generated by their direct-response campaigns and routing those calls to the most appropriate call center or branch location to maximize conversions.

“Giving national advertisers another tool to help allocate dollars wisely, we have combined world-class call measurement with call routing, which will help our clients measure campaign performance and track conversions,” said Bill Dinan, president, Telmetrics. “National advertiser clients can now more efficiently route calls generated by their campaigns and view reports that help determine campaign ROI.”

Telmetrics tracks and measures consumer response to any direct-response broadcast, online or print campaign that features a call-to-action with a phone number. The addition of TARGUSinfo’s On-Demand Location services routes those customer calls via a unique toll-free 800 or local number to the most appropriate local branch, franchise or call center.