https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • MSP 501 Rankings
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Cloud


Kangaroo in Australia

Telarus Debuts New Brand Down Under

  • Written by Edward Gately
  • August 22, 2018
Tony Heywood has been named Tradewinds Brokerages' head of channel.

Tradewinds Brokerage is the brand Telarus has chosen for its expansion to Australia and New Zealand (ANZ).

Tradewinds will focus on supporting local technology experts in the brokerage of cloud-based services such as cybersecurity, contact center, UC and storage. Telarus said this is the first technology distributor of its kind in ANZ.

Amy Bailey, Telarus’ vice president of marketing, tells Channel Partners the primary aim of Tradewinds is to grow the Australia market.

Telarus' Amy Bailey

Telarus’ Amy Bailey

“U.S. partners will benefit in that we will have a more international presence,” she said. “We don’t anticipate any other changes for Telarus partners with the launch of Tradewinds Brokerage. Our current support structure in the States continues to grow to meet the needs of U.S. partners. Our regional VPs and senior partner development managers will continue to work with partners on their growth strategy and to identify how we can support them in new opportunities.”

Partners will be instrumental in expanding the broker model in ANZ, Bailey said.

“We have been interviewing current Telarus partners to learn from them what they would do different in the launch of their business so we can share that with the Tradewinds partners,” she said. “We have recorded a series of videos for them to meet the Telarus partners and learn best practices.”

Earlier this year, Tony Heywood was named Tradewinds’ head of channel and will run its day-to-day operations.

“Talking with the partners in Australia, they are very open to the master agent model and are excited to work with Tony … to learn how Telarus can support them with opportunity identification, marketing and engineering,” Bailey said. “We are starting here with cloud, UC, security and contact center.”

Tradewinds is educating and recruiting the first batch of cloud brokers, helping them develop go-to-market strategies, refining their marketing and giving them the blueprints to grow their staff, according to Telarus. It also will be working closely with its suppliers, some of them with assets currently deployed in Australia.

“Although our business inside the United States has continued to grow at a robust 40 percent-plus in each of the past three years, we felt it was important to establish Tradewinds in ANZ to help us take the cloud-broker model to new markets,” said Adam Edwards, Telarus‘ CEO. “For us, that place is Asia, with Australia and New Zealand as a starting point. We see the broker model there in its infancy, waiting for a market leader to come in and take a leadership role.”

In terms of future expansion, Scott Forbush, Telarus’ senior vice president of sales for the United States and Canada, is looking for a regional vice president candidate in Canada.

“We plan to expand to Canada and then will look for other growth opportunities,” Bailey said.

Tags: Agents Cloud Data Centers EMEA Security Telephony/UC/Collaboration

Most Recent


  • Businessman reading cloud computing news
    Cloud Computing News: VMware, Celigo, Google Cloud, AWS Dominate the Week
    Find out what the vendors are up to this week and how partners are impacted.
  • OffSec Partners Get Expanded Global Partner Program
    The expanded partner program includes three new partner types.
  • Alvaria - Gary Levy feature for Channel People on the Move
    Channel People on the Move: HPE, Lumen, Sophos, TD Synnex, AireSpring, More
    Also featured are moves at Aryaka, Google Cloud, Ringover, Zift Solutions, Wasabi and many more.
  • zero day vulnerability
    Barracuda Networks Identifies Long-Exploited Zero-Day Vulnerability
    The earliest identified evidence of exploitation dates back to October 2022.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • College classroom
    Community College Ransomware Attack Wreaks Havoc
  • Virtual Desktop
    6 Enhancements to Microsoft’s WVD, Plus a New Name: Azure Virtual Desktop
  • Cloud computing concept
    Cloud Computing Adoption Isn’t Slowing — Need to Convince Clients?
  • Welcome Mat
    Ex-Telarus Exec Scott Forbush Leaves Upstack for PPT Solutions After 5 Months

Upcoming Events

View all

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Galleries

View all

Cloud Computing News: VMware, Celigo, Google Cloud, AWS Dominate the Week

June 2, 2023

Channel People on the Move: HPE, Lumen, Sophos, TD Synnex, AireSpring, More

June 1, 2023

Faces of the Partner: 5 Tech Advisors Retiring, Transitioning

June 1, 2023

Industry Perspectives

View all

Dell Technologies World: Dell Apex Expanded Across On-Premises, Cloud and Edge

May 22, 2023

Identity Is Increasingly Valuable – and Targeted

May 18, 2023

Gaining a Competitive Advantage through AV Managed Services

May 10, 2023

Webinars

View all

From Problem to Profit: Mastering the Science of Selling Using Business Outcomes

May 9, 2023

Meet the 2023 Channel Futures Channel Influencers

April 13, 2023

DE&I Dialogue: How the Right DE&I Initiatives Can Propel Your Business

April 5, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode No. 123: MartinWolf M&A Advisors, CP Expo Preview

UScellular Takes On Rivals with Partner Program Simplicity

April 21, 2023

OpenText Simplifying Deal Registration, Doubling Down on MDF

April 21, 2023

Everything-as-a-Service: CloudBlue Touts Critical Customer Transition

April 18, 2023

Twitter

ChannelFutures

Don’t miss out on this exceptional MSP news roundup including hires and promotions that affect the channel! >>… twitter.com/i/web/status/1…

June 2, 2023
ChannelFutures

Big happenings for @VMware this week. Plus, @GoogleCloud debuted something huge. And news from @CeligoInc,… twitter.com/i/web/status/1…

June 2, 2023
ChannelFutures

.@offsectraining launches expanded partner program. #cybersecuritytraining dlvr.it/Sq3VxS https://t.co/3SIoF4p18j

June 2, 2023
ChannelFutures

🏆 Trust @eatoncorp as your single source for comprehensive power management solutions that organize, protect and ma… twitter.com/i/web/status/1…

June 2, 2023
ChannelFutures

What could 1.2 million unique views do to your brand? Explore the interactive Channel Futures media kit outlining a… twitter.com/i/web/status/1…

June 2, 2023
ChannelFutures

Thinking about adding #MDR to your cybersecurity stack? @Malwarebytes outlines the questions MSPs need to conside… twitter.com/i/web/status/1…

June 2, 2023
ChannelFutures

Use #automation and #incidentresponse to help customers minimize risk, says @bigpanda. dlvr.it/Sq1zy1 https://t.co/wxxyPbGBeY

June 2, 2023
ChannelFutures

Do you want to gain additional knowledge from extraordinary marketing leaders? This list will provide expert tips a… twitter.com/i/web/status/1…

June 1, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X