https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Cloud


Shutterstock

Rebrand

SoftNAS Rebrands as Cloud Data Performance Company Buurst

  • Written by Todd R. Weiss
  • April 17, 2020
As Buurst, the company will charge fees based on cloud data performance measures, rather than how much data is being processed.

SoftNAS is changing its name to Buurst and revamping how customers are charged for its cloud data performance services.

The company will now charge customers based on needed cloud data performance levels rather than on data quantities. This removes a long-time pricing strategy dating back to legacy storage practices that no longer make sense, according to Buurst.

The new strategy is based on discussions with customers, Garry Olah, the CEO of Buurst, told Channel Futures. “We talked to customers and they felt they were getting taxed a second time after paying for storing their data,” said Olah. “We have customers that need a lot of performance and have a little data. We have customers who need less performance and have a lot of data. They can now pay based on how much performance they need, rather than how much data they have.”

Over the last seven years, customer data has been expanding, but customers are not really prepared for it, said Olah. “Their IT budgets are not doubling, but their data is doubling,” causing serious cloud cost pressures. “So they want to get it all into the cloud, where they can do analytics without being taxed for moving that data to the cloud. We’ve been listening to them say this for a while.”

This differs from competitors whose charges are based on the amount of data, essentially meaning customers pay twice for data — once for storing it and once for using it, Olah said. By changing the practice, it will lower costs for customers and increase opportunities for partners he added.

“We are aiming to disrupt the cloud storage industry by changing the pricing paradigm,” he said. “Buurst is a data performance company, while our competition sells storage. We are committed to enabling the best data performance with the best cloud economics.”

Customers will still get their storage from Amazon Web Services, Microsoft Azure, Google Cloud or elsewhere, while using Buurst services for better performance and economics. “This is for ensuring the performance of data in the cloud,” Olah said.

SoftNAS was established in 2012 as a cloud NAS vendor that layers NAS-type infrastructure onto cloud architecture. The company’s products are software-based and include no hardware. The products were developed to help move customer data out of on-premises hardware and into the cloud. It is cloud-native software for controlling and managing virtually any type of data.

SoftNAS remains a core cloud data performance product offering from Buurst and is available on AWS Marketplace and Azure Marketplace.

Since Buurst doesn’t sell storage, its services prices can be based on metrics that are more equitable, Olah said.

Olah, who joined Buurst in August 2019, is working to help it rethink some of the ways it does business.

“I’m a channel guy – I get the power of the channel,” he said. Olah formerly worked for Citrix and others. At Buurst, he’s been bringing in more power to develop channel relationships and a channel focus, he said. “Our goal is to have 60 more channel partners from North America signed by the end of the year.”

The channel is critical for Buurst’s growth and he sees lots of opportunity in growing those relationships, he said.

“Traditionally, our customers have come through the marketplace, beginning with projects and growing over time,” said Olah. “But as we look to support larger accounts, the channel will play an important role because they have relationships with organizations. Buurst’s delivery of performance and cloud economics helps partners save customers money, while still getting good margins, so these relationships are win-win.”

Buurst also announced that it’s secured another $5 million in Series A funding to grow its cloud data performance business. The additional financing brings the company’s total equity capital raised to $35 million.

IDC's Deepak Mohan

IDC’s Deepak Mohan

Deepak Mohan, an analyst with IDC, said he see Buurst’s strategy and pricing adjustments as positive moves for partners. “The change aligns with the evolution of cloud data storage needs in the market and with the optimizations customers are trying to make around cloud storage usage,” said Mohan. “The new offerings introduced and the broader scope of focus on the market are both timely.

Data movement, data storage cost optimization and increased choice around cloud storage are all top topics of consideration for cloud customers, said Mohan.

“With the broader portfolio, Buurst serves a broader set of use cases – offering a broader tool kit for channel partners to use when engaging their downstream customers,” he said.

Tags: Cloud Service Providers MSPs Business Models Cloud Data Centers Technologies

Most Recent


  • Market research
    Twilio, CM.com, Infobip Rank High in CCaaS, New Study Reveals
    By 2027, industry revenue will reach $15.6 billion.
  • Zero Trust
    In a World Where Security and Network Have Converged, ZTNA Is Key
    Align ZTNA with SD-WAN to give maximum level of secure access but still offer optimized experience.
  • Black Hat expo hall 2022
    The Gately Report: Black Hat USA Edition with Cisco, IBM, CISA, More
    Black Hat USA has come roaring back since the COVID-19 pandemic.
  • Making Waves
    7 Channel People Making Waves This Week at Microsoft, Rackspace, RingCentral, Avaya
    Hackers targeted one UCaaS firm by impersonating the company's IT department.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • College classroom
    Community College Ransomware Attack Wreaks Havoc
  • Virtual Desktop
    6 Enhancements to Microsoft’s WVD, Plus a New Name: Azure Virtual Desktop
  • Cloud computing concept
    Cloud Computing Adoption Isn’t Slowing — Need to Convince Clients?
  • Welcome Mat
    Ex-Telarus Exec Scott Forbush Leaves Upstack for PPT Solutions After 5 Months

Upcoming Events

View all

MSP Summit

September 13, 2022 - September 16, 2022

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Galleries

View all

The Gately Report: Black Hat USA Edition with Cisco, IBM, CISA, More

August 12, 2022

7 Channel People Making Waves This Week at Microsoft, Rackspace, RingCentral, Avaya

August 12, 2022

Oracle Cloud & AT&T, AWS Lead Cloud News Roundup

August 12, 2022

Industry Perspectives

View all

How to Take Shared Responsibility for Securing Cloud

August 11, 2022

Seize the Application Modernization Opportunity

August 2, 2022

A Growth Mindset: Your Organization’s Strategic Differentiator

August 1, 2022

Webinars

View all

Outsmarting RaaS: Implementation Strategies To Help Your Clients Before, During, and After a Ransomware Attack

August 23, 2022

Why it is Important to Upgrade Aging Servers and How to use Live Optics to Upgrade Efficiently

August 25, 2022

Executives at Home are Not Alright: An Intro to Digital Executive Protection

September 8, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

ThreatLocker Preaches Zero Trust, Addresses Industry Competition

ScienceLogic Debuts New Partner Portal

August 9, 2022

Vonage a ‘Single Communications Stack Provider’ for Partners, Customers

June 27, 2022

IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

June 26, 2022

Twitter

ChannelFutures

In a new @juniperresearch study, @twilio ranked No. 1 for its flexible CCaaS product offering. Which companies plac… twitter.com/i/web/status/1…

August 15, 2022
ChannelFutures

A few more booths left! Join an industry-leading lineup of 100+ suppliers at THE channel event of the fall. Partner… twitter.com/i/web/status/1…

August 15, 2022
ChannelFutures

.@splunk vet Bill Hustad named @Okta's new #channelchief. dlvr.it/SWXmws https://t.co/ILQesul0Cz

August 12, 2022
ChannelFutures

The Gately Report: #BHUSA edition with @Hacker0x01, @Cisco, @SaltSecurity, @CISAgov, @ExtraHop, @IBMSecurity, more.… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Channel People Making Waves Include: @kencarnesi, @szebenisz, @vasujakkal, @brettsmith52, @DaveMichels… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

Nancy Henriquez, VP of Sales & Marketing at MSP 501 award-winning @synetek, touches on the importance of gathering… twitter.com/i/web/status/1…

August 12, 2022
ChannelFutures

.@Equinix's new hire is a familiar face in the telco channel. dlvr.it/SWXV6v https://t.co/jIg0LrZ4DO

August 12, 2022
ChannelFutures

Missed the news this week from @OracleCloud and @ATTBusiness? We've got it here. Plus, news from @AWSCloud and… twitter.com/i/web/status/1…

August 12, 2022

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X