Siemens Unified Communications Adds Social Networking
At San Francisco’s VoiceCon 2009, Siemens Enterprise Communications Group previewed Twitter integration with their OpenScape Unified Communications application while running in an Amazon EC2 (Elastic Compute Cloud) environment. Siemens also says they plan to release the SDKs to allow customers to create their own social networking and communications “mash-ups” and test them in a scalable instance of OpenScape.
“Social media tools have rapidly moved from being the preferred communication method of millennials to the standard by which enterprise workers and customers can quickly and freely connect,” said Mark Straton, senior vice president of marketing, voice and application solutions for Siemens Enterprise Communications Group, in a prepared statement.
Siemens also says they plan to integrate other social networks like Facebook and LinkedIn, with all social functionality going live in Q1 2010.
Rival networking companies such as Cisco Systems have aggressively touted social network at channel partner events. Is this all a gimmick or do solutions providers actually think customers want social media blended with their unified communications applications?