Scaling Up to Cloud: How the Channel Can Support Businesses

… they find a way to gain greater visibility and insight into all IT environments, they will be unable to drive the rapid, sustainable digital transformation their organizations need. Ultimately, 80% of technologists accept that organizations that fail to make significant strides in their journey toward full-stack observability will face competitive disadvantages versus their peers.

The channel has a vital role to play in helping customers transition from monitoring — and to embrace full-stack observability — with unified, real-time visibility up and down the IT stack, across both legacy and cloud environments. Only with this level of visibility can technologists proactively identify bottlenecks down to a particular server (whether traditional or cloud) and down to a single line of code. This is critical for IT departments to manage and optimize performance during any cloud migration and on an ongoing basis within a hybrid cloud environment.

Crucially, channel partners have a unique perspective on a client’s IT infrastructure across the four areas of IT operations – AppOps and DevOps, NetOps, InfraOps, and SecOps – that offer a holistic view on technology performance and optimization. Channel partners can help technologists identify key use cases at an early stage, and work with them to scope out how a full-stack observability solution can enable them to achieve and accelerate their transformation goals.

For the channel, the consequences of failing to react to this shift are potentially severe. As organizations accelerate their cloud migration initiatives and continue to move toward cloud native architecture, partners only offering traditional application performance monitoring (APM) solutions will soon be displaced and commoditized. Clients simply won’t regard them as being able to solve their biggest challenges around complexity, security and digital experience.

Those partners that are able to do this effectively, ensuring they gain the knowledge and certification they need to give strategic advice to clients, will benefit from being able to guide partners through the entire cloud migration journey, helping them to optimize and benchmark performance at all times. And in doing so, they will put themselves in the best position to take advantage of a new, largely uncontested and rapidly growing market space, creating and capturing soaring demand.

Mark Maslach is vice president of Global Channels and Strategic Alliances at AppDynamics, part of Cisco. Mark has been with Cisco for more than 22 years, holding leadership roles across channels, sales and product management. You may reach him on LinkedIn or @AppDynamics on Twitter.