https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Cloud


San Francisco Rolls Out Welcome Mat for Rackspace Hosting

  • Written by Matthew Weinberger 1
  • December 2, 2011

I just got back from the grand opening ceremonies for Rackspace Hosting’s new offices in the heart of my new hometown of San Francisco, where Rackspace is expanding its physical presence past its Texas roots for the first time. With room for 100 so-called “Rackers,” Rackspace is positioning this move as a play to recruit the best talent it can as the hosting provider further bolsters its already considerable cloud play.

The explicit theme of the gala was “Small Teams, Big Impact,” as technology evangelist and Rackspace employee Robert Scoble himself hosted a series of webcast interviews with Rackspace executives, alongside representatives from local startups including New Relic, GoPro, Loggly and Foodspotting.

And while no announcements were made, exactly, and most of the conversations over the course of the evening were conducted at the absolute highest level, what I found most interesting was the discussion of why Rackspace decided to expand outside the Lone Star State.

In their conversation with Scoble, President of Cloud Lew Moorman and CTO John Engates said people originally thought Rackspace was crazy for trying to build a $1 billion hosting company outside of the San Francisco Bay Area. Crazier still, Rackspace’s San Antonio headquarters is literally a converted shopping mall it purchased and renovated.

But with expansion on the mind, it was time to head west. With 50 new software engineers already hired, and with Rackspace acquirees CloudKick and Anso Labs (the former provides cloud management, the latter originally developed the first version of OpenStack) officially relocated to the new space, it’s already bustling.

San Francisco Mayor Ed Lee even showed up to — no joke — declare Dec. 1, 2011, “Rackspace Day,” honoring the hosting provider’s commitment to growing its business in his city. Top IT talent comes to San Francisco for the Silicon Valley experience, and doesn’t leave because the city is such a destination, Lee said.

“Your customer support is fanatical,” Lee said. “In San Francisco, we’re fanatics.”

To my ears, the takeaway is that Silicon Valley’s cachet in the IT world may have shrunk just a little bit in recent years, but it’s still the place to be to grow a technology business. And when that technology business is the cloud, maybe that goes double.

Tags: Agents Cloud Service Providers MSPs VARs/SIs Business Models Cloud

Related


  • SMB cybersecurity
    Top MSPs on Avoiding the Next SolarWinds Hack, Best Preparing Security Clients
    Building on our MSPs’ ongoing cybersecurity flags, we checked back in to get a deeper sense of their concerns.
  • Intel 3rd Gen Scalable Processor
    Intel Makes 3rd Gen Xeon Scalable Processor Rollout Official
    The new data center processors are designed for HPC, AI, edge and 5G.
  • Convergence
    Convergence in the Channel: Is It Happening, and What Does This Mean for MSPs?
    Is IT-telecom channel convergence already happening? Do the two speak the same language? We explore the different sides.
  • Evolution of Man
    Frank Rauch: Check Point Partner Program Evolving Since 2020
    Working with Microsoft is giving Check Point and its partners a competitive advantage, says channel chief Frank Rauch.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Marketing Agency Marketopia Continues European Expansion with New UK Facilities
  • T-Mobile Acquisition Fallout: Shentel Wireless Job Cuts Create 'Disruption and Uncertainty'
  • Oracle Gives Cloud Migration a ‘Lift’; Plus, Update Carbon Black Now
  • AireSpring Partners Get Additional Support from Axis, Star2Star, TPx Vets

Galleries

View all

Cloud Communications Market Rocked by Microsoft, COVID-19 in 2020

April 12, 2021

Industry Perspectives

View all

Why Every MSP Should Consider TCO When Selecting a BCDR Solution

April 9, 2021

6 Ways to Ready Your Customers for 5G Security Challenges

April 5, 2021

Endpoint Security Is Huge in the Merging New World of Work

April 2, 2021

Webinars

View all

Top 3 Intel Security Technologies To Help Against Advanced Cybercrime Attacks

April 15, 2021

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

White Papers

View all

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Top Tips: Optimize Your Microsoft 365 Investment with Rackspace Technology

March 30, 2021

The Smart Approach to Cloud Workload Placement Decisions

March 19, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

MSP Summit

November 1, 2021 - November 2, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

Strong Customer Experience Needs Strong Partner Experience

December 22, 2020

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

2021 Excellence in Digital Services Awards App Open

December 9, 2020

Twitter

ChannelFutures

.@Talkdesk adds to channel leadership team. #contactcenter dlvr.it/RxWxQ4 https://t.co/elsOhq7oMq

April 12, 2021
ChannelFutures

.@KaseyaCorp's latest Innovation Cycle strengthens IT Complete platform to support remote work and compliance requi… twitter.com/i/web/status/1…

April 12, 2021
ChannelFutures

.@CloudCommsAll survey shows changing service providers perceptions, plans. @mojomktg dlvr.it/RxWnBQ https://t.co/JuSUYQDxnT

April 12, 2021
ChannelFutures

Our latest programs roundup includes @TCGPartners, @CloudBoltSW, @Informatica, @Claroty and @netsapiens.… twitter.com/i/web/status/1…

April 12, 2021
ChannelFutures

RT @buffynaylor: https://t.co/jSLmLopfGL

April 12, 2021
ChannelFutures

RT @Craig_Galbraith: Important info here from our @EdwardGately about lingering impacts of the #MicrosoftExchange hack, plus #VMware vulner…

April 12, 2021
ChannelFutures

"Who could ask for more?? These guys bring an awesome energy and always highlight the need-to-know of the channel..… twitter.com/i/web/status/1…

April 10, 2021
ChannelFutures

Anti-Asian racism, and racism and discrimination of all forms, have zero place in our society. #StopAsianHate and t… twitter.com/i/web/status/1…

April 9, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X