https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Cloud


Data

Rubrik’s Latest Channel Program Creates New Paths to Data Management

  • Written by Edward Gately
  • August 24, 2017
Rubrik's latest partner program can be run as a standalone initiative or fit in as a component of a larger partner-engagement strategy.

**Editor’s Note: Click here for our most recent list of important channel-program changes you should know.**

Rubrik, the cloud data-management company, has launched a new Service Delivery Partner program that creates premium services offerings and new revenue streams for partners with managed service offerings.

The new program is geared toward MSPs, VARs, consulting partners and any company that includes a managed service in their portfolio. It offers a suite of automated data management services on a scale-out architecture across private, hybrid and public clouds.

Rubrik's Randy Schirman

Rubrik’s Randy Schirman

Randy Schirman, Rubrik’s vice president of worldwide channel and service delivery partner sales, tells Channel Partners this is the latest in a series of programs launched by his company. The new program can be run as a standalone initiative or fit in as a component of a larger partner-engagement strategy, he said.

“As end users accelerate their adoption of broader cloud strategies, it has created new challenges for those in the service delivery space,” he said. “Data is on the move, end-users’ consumption of technology via services is increasing, and those delivering services are looking for ways to create unique value for their brand in the marketplace. As such, the need for next-gen data management services has arisen whereby data access and control is needed independent of data location.”

Early this year, Rubrik said it was on pace for $100 million in annual revenue and had signed more than 220 partners globally. It has since achieved a $150 million run rate.

The program offers flexible engagement models for partners, including subscription and two new consumption engagement models for both hardware and software. The consumption model for software allows partners to use Rubrik software on top of approved third-party hardware appliances, including Cisco, HPE and Dell.

The program includes two levels to reward extra volume and commitment from partners. The Select level is aimed at those partners looking for a flexible entry point into the service delivery market via a-la-carte pricing, targeted at SMB to midmarket customers. Partners at the Elite level already are delivering services targeted at enterprise customers who have large data sets to manage or migrate.

For partners that see the value of offering Rubrik data-management services, but do not have the resources or capabilities to build these services for their clients, Rubrik has partnered with Assured Data Protection to offer partners a suite of white label services that are “powered by Rubrik.”

Other program benefits include: branding; co-marketing support; technical support; and an online partner portal.

“The Rubrik Service Delivery Partner program has been designed upon three principles: flexibility, simplicity and scalability,” Schirman said. “We’ve done this to reduce or eliminate the traditional barriers MSPs face. Every element of what we’ve designed is to facilitate partner success and growth.”

In May, Rubrik announced it had raised $180 million in Series D investment funding to accelerate product development and go-to-market investments.

Tags: Agents Analytics Cloud New/Changing Channel Programs

Related


  • Business handshake
    Ujet, Peerless Network Enter Master Agent Agreements with PlanetOne, Intelisys
    Ujet’s channel partner program supports strategic business partnerships, master agents and integrators.
  • Advantage
    TBI Adds Rival Intelisys Alum, Tech Data, 8x8 Vets
    The new leadership members are already making improvements at TBI.
  • View of globe from space
    8x8 Joins Microsoft as Westcon Partner to Spur International Growth
    The partnership starts in the United Kingdom and Ireland this month.
  • Convergence
    Convergence in the Channel: Is It Happening, and What Does This Mean for MSPs?
    Is IT-telecom channel convergence already happening? Do the two speak the same language? We explore the different sides.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • SMBs Weigh 5G Impact as Verizon, AWS Launch New Use Cases
  • Windstream Enterprise Unveils OfficeSuite UC Contact Center Enhancements
  • Intermedia Delays Going Public, Cites 'Adverse' Market Conditions
  • Channel People on the Move: 8x8, TBI, Telarus, Microsoft, IBM, More

Galleries

View all

Biden Administration Issues Russian Sanctions in Response to SolarWinds Hack, Election Interference

April 16, 2021

Industry Perspectives

View all

Why Digital Transformation Is the ‘Invisible Hand’ of Our Time

April 19, 2021

SD-WAN Supports More Purposeful Shift to Cloud

April 16, 2021

How Tech Is Transforming Public Safety–and the Implications for Channel Partners

April 15, 2021

Webinars

View all

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 4, 2021

White Papers

View all

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Top Tips: Optimize Your Microsoft 365 Investment with Rackspace Technology

March 30, 2021

Upcoming Events

View all

MSP Summit

November 1, 2021 - November 2, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

5 Reasons Diversity, Equity and Inclusion Is Important

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Strong Customer Experience Needs Strong Partner Experience

December 22, 2020

Twitter

ChannelFutures

.@Avaya Cloud Office by @RingCentral further expands globally, includes new features. #UCaaS dlvr.it/Ry1QMg https://t.co/sVTkX6u4SO

April 19, 2021
ChannelFutures

.@attcyber and @SentinelOne teamed up around endpoint #security. dlvr.it/Ry1GMh https://t.co/LGV3RjpUBK

April 19, 2021
ChannelFutures

#Kubernetes expertise will help #channelpartners win big in move to cloud, says @Infoblox. dlvr.it/Ry16sP https://t.co/8lB4T93fuN

April 19, 2021
ChannelFutures

.@CambiumNetworks unveils new #partnerprogram focused on health care. dlvr.it/Ry12RG https://t.co/uGNMBQyQUa

April 19, 2021
ChannelFutures

.@solarwinds pays top executives more than $65 million despite massive hack. #cybersecurity dlvr.it/Ry0tXf https://t.co/1XjFpk7WMl

April 19, 2021
ChannelFutures

.@DruvaInc now valued at $2 billion. What does this mean for #Compass channel partners? Find out what we know.… twitter.com/i/web/status/1…

April 19, 2021
ChannelFutures

Learn how you can make apps and #cloud work for you. @VMware #appmodernization #digitaltransformation… twitter.com/i/web/status/1…

April 19, 2021
ChannelFutures

We're dedicated to bringing important ideas & perspectives that will enlighten & empower our audience at #CPExpo an… twitter.com/i/web/status/1…

April 19, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X