Riverbed Pushes Whitewater Cloud Storage Further Downstream
The benefits of using the cloud for storage are well-known in the enterprise and in the SMB space, but SMBs traditionally have lacked the technology to enable such benefits. Riverbed Technology opened the cloud storage opportunity for both markets with its Whitewater cloud storage accelerator, and hopes its latest additions will bring those benefits even further downstream.
The two new appliances — the Whitewater 510 and Whitewater 710 — complement the Whitewater family of what Riverbed has re-christened as “cloud storage gateways for data protection.” Eric Thacker, director of product marketing, Cloud Storage at Riverbed, hopes the new moniker helps clear up confusion regarding the capabilities of the appliance.
“The focus is on both the transmission of data and storage in the cloud, and Whitewater offers both network and storage encyrption and de-duplication,” he said. “When we launched the line in November, there was confusion about what the term ‘cloud storage accelerator’ meant. People thought it was WAN acceleration for the cloud.”
The Whitewater 510 and 710, available now, were built specifically for the SMB space to provide a more granular solution that better fits their needs, Thacker said.
“The product we originally developed for the SMB space was the Whitewater 1000, but we are finding customers are looking for more a granular solution to meet their price/performance needs. They needed different levels of price/performance for some of their locations and the 1000 was a little much for them,” he noted. “These new offerings are geared to offer the granularity they’re looking for.”
The 510 offers up to 3.5TB of local disk cache capacity, with a 400GB per hour “ingest” rate. The 710, meanwhile, features up to 7TB of local disk cache capacity and a 600GB per hour ingest rate. Both include RAID-6 protection and unlimited cloud storage capacity.
“The 510 and 710 were built based on feedback from our SMB customers that are using the 1000 and looking for an additional family member that would have a specific type of cost performance combination they could deploy to meet their needs,” Thacker said.
What’s more, the Whitewater family supports more than 75 percent of the market for backup tools, making it popular with end users and an easier sell for the channel.
Interestingly, however, Thacker noted much of Whitewater’s growth has been due more to end-user demand rather than to partners pushing the technology to their customers.
“The channel is sometimes hesitant to embrace a new technology because it’s new to them, but we’re finding customers are leading the charge with Whitewater,” Thacker said. “As customers ask about the technology, our channel partner queries into Riverbed are ramping up nicely.
“VARs are focusing across the board in selling Whitewater but with the 510 and 710 we think they will ramp up even more engagement in the SMB space,” he added. “We are arming them to be more successful in the SMB space.”