https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2021 MSP 501 Application
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2021 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2021 MSP 501 Application
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2021 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Cloud


Report Card 2010: Google Apps for Channel Partners

  • Written by Matthew Weinberger 1
  • December 31, 2010

It’s hard to sum up 2010 when it comes to a company like Google. After all, the company has its fingers in multiple pots. But the overarching theme for Google this year has always been a play for increased legitimacy in the enterprise and the channel alike — and, for the most part, Google Apps has generated success on both fronts. But 2010 also saw Google Apps face some of its biggest challenges yet.

Google did have its share of successes: the Google Apps Marketplace, a SaaS enterprise add-on app store, drew plenty of independent cloud developer support following its launch in March 2010. Even SaaS productivity competitors like Zoho got in on the action with their CRM solutions.

The Google Apps suite itself got some reseller-friendly enhancements, to boot — while no major new applications made their way to enterprise customers as anything more than a beta, 2010 saw Google refine the offering with reporting APIs and scripting for Google Sites. And that’s just the tip of the iceberg: just searching TalkinCloud or our sister blogs (The VAR Guy and MSPmentor) shows the endless parade of iterative updates to the Google Apps platform.

But it hasn’t been a year without friction for Google. Both Google Buzz and Google Wave failed to attract sufficient audiences to amount to even a blip on the enterprise screen, though the latter would eventually find new life as Novell Pulse and SAP StreamWork.

What’s more, Microsoft has been waging a relentless PR campaign against Google, questioning their enterprise-readiness and undermining channel efforts. Even Oracle is launching an open source Google Apps competitor designed to address privacy and lock-in concerns around Google Apps.

Compliance was also a hot-button issue this year, as shown by the launch of Google Apps for Government — a version of the suite designed to meet the more stringent needs of federal and state agencies. While it certainly brought Google more customers, targeting the government also brought the battle with Microsoft to a new front: the courtroom.

But conversations with some Google resellers has revealed confidence in the cloud giant: the fact that some established IT world movers-and-shakers are even mentioning Google is a major legitimizing factor for their preferred solution. And Google Apps partners have the customer deals to back up a little bravado.

For more about the Google Apps Authorized Reseller Program and where it’s heading in 2011, check out this TalkinCloud FastChat video with Google Apps Channel Director Stephen Cho.

TalkinCloud’s final word: Google Apps is experiencing some growing pains as the service strives to establish itself as a major channel player. But Google has had enough successes in a market to warrant plenty of attention for 2011.

Follow Talkin’ Cloud via RSS, Facebook and Twitter. Sign up for Talkin’ Cloud’s Weekly Newsletter, Webcasts and Resource Center. Read our editorial disclosures here.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Cloud

Related


  • Gift, Present, Reward
    AppGate Partners Gain New Accretive Rewards Program
    Participants in this new program will be eligible for a range of rewards.
  • Pride Flag
    Exertis Continues Calls for Diversity with LGBTQ+ Discussion
    Distributor Exertis discussed the benefits of an inclusive workplace as part of LGBTQ+ History Month.
  • CP-Expo-Logo-1050x618 web
    Channel Partners Virtual 2021 Is Here — Take Advantage of the Amazing Content
    Some of the industry's most compelling speakers are poised to take the virtual stage at this week's event.
  • Communications satellite in space
    IBM Leans on Partners to Bring Cloud Satellite Services to Life
    Big Blue took the much-anticipated hybrid cloud platform out of beta on March 1.

2 comments

  1. Avatar Joe Panettieri January 25, 2011 @ 4:55 pm
    Reply

    FrankM: Sounds like you’re upbeat about Google Apps in the channel. Can you share any additional thoughts/perspectives?
    -jp

    Joe Panettieri
    Editorial Director
    TalkinCloud

  2. Avatar Joe Panettieri January 25, 2011 @ 10:59 pm
    Reply

    Frank: Thanks for returning to the conversation and educating me (and our readers). Keep us posted as Secure Email Plus makes more moves.
    -jp

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Palo Alto Networks Rolls Out Latest NextWave Partner Program
  • Data Protection Providers Arcserve, StorageCraft Agree to Merge
  • OneLogin Hires Juniper Networks Vet to Lead Accelerate Partner Program
  • Over 6,000 VMware vCenter Devices Exposed by Critical Vulnerabilities

Galleries

View all

From The Second City: How to Use Improv as a Business Tool

March 3, 2021

Industry Perspectives

View all

5 Ways XDR Can Improve Operational Efficiency for MSPs

March 4, 2021

Multi-Cloud: Strategy or Inevitable Outcome? (or both?)

March 3, 2021

Backup Vulnerability: 4 Targets Hackers Might Utilize to Infiltrate Your Backup Solution

March 2, 2021

Webinars

View all

A Partner’s Perspective on Channel Success in 2021

March 23, 2021

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

White Papers

View all

Why Fortinet for my MSSP?

March 2, 2021

Small and Mid-Size Business Security: 4 Steps to Success

March 2, 2021

How SMBs Can Secure Endpoints and Remote Workers for the Long Haul

March 2, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Our latest #Cybersecurity Roundup highlights #CPVirtual, @Huntresslabs, @Entrust_Corp and @InsightEnt.… twitter.com/i/web/status/1…

March 5, 2021
ChannelFutures

RT @Channel_Expo: A HUGE thank you to our amazing #CPVirtual sponsors and exhibitors! 👏 @ATTBusiness @DellTech @8x8 @lumentechco @telarus @…

March 5, 2021
ChannelFutures

.@okta acquiring rival @auth0 in $6.5 billion all-stock transaction. #security dlvr.it/Rtzwdp https://t.co/4LvHCJuwsR

March 4, 2021
ChannelFutures

.@MicrosoftTeams features are coming to @MSFTDynamics365, the company announced at @MS_Ignite. #MicrosoftIgnite… twitter.com/i/web/status/1…

March 4, 2021
ChannelFutures

.@PreciselyData acquired by Clearlake Capital, @TAAssociates. #digitaltransformation dlvr.it/RtzbKg https://t.co/1rNYnTScxq

March 4, 2021
ChannelFutures

Thanks for attending #CPVirtual. Here's a Day 3 wrap and a look ahead to #CPExpo Homecoming in November!… twitter.com/i/web/status/1…

March 4, 2021
ChannelFutures

.@Veeam announces six annual Impact Partner Awards, with @SHI_Intl, @LogicalisUS, more. #cloud… twitter.com/i/web/status/1…

March 4, 2021
ChannelFutures

#XDR can improve operational efficiency for #MSPs. @TrendMicro #security #endpoint #AI #threatintelligence… twitter.com/i/web/status/1…

March 4, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X