Red Hat Expands Hybrid Cloud Partner Certifications, Support Services

Red Hat channel partners that aim to grow their hybrid cloud services for customers now can take advantage of a wide range of new partner benefits unveiled by Red Hat, including an enhanced OpenShift Operator Certification, improved Red Hat OpenShift promotional and market support, and updated tools and resources through the company’s Partner Connect website.

The new partner features also now allow certified containers based on the Red Hat Universal Base Image (UBI) to be included in Red Hat Enterprise Linux UBI-based container images for redistribution through the official Red Hat and third-party container registries, the company said.

In addition, Red Hat Linux channel partners will gain enhancements to the company’s OpenShift Operator Certification through increased technical assistance as well as more tooling and workflows that aim to help accelerate the certification process for Kubernetes Operators. Broadened promotional and sales support will also be provided through the Red Hat Partner Connect website to enable deeper customer adoption and deployments on Red Hat OpenShift, according to the company.

Red Hat’s Lars Herrmann

“We’re aligning how we partner with other companies with our open hybrid cloud strategy,” Lars Herrmann, the senior director of technology partnerships for Red Hat, told Channel Futures. “We want to make it easier for other companies to drive their businesses on Red Hat’s hybrid cloud strategy.”

The changes and improvements in the partner program are in response to requests and comments from partners, said Herrmann.

“A lot of our partners gave us the feedback that they think it was complicated to work with Red Hat,” while many businesses have been finding that it is challenging to bring together new technologies and make them work well together, he said. “We tried to make that easier for them.”

Another reason of the partner improvements is that more and more products and services are shifting to dynamic cloud consumption and to digital marketplaces, and the changes will make these transitions easier for partners, said Herrmann.

“We will try to give prescriptive guidance and best practices to help them do things more efficiently,” he said.

The changes in the container certifications process is one example of this, by allowing partners to make changes in container packages for customers and then distributing them to anyone without charge, said Herrmann.

“This is taking what Red Hat starts with and makes changes that customers need. This is new — it was introduced last year as a limited set of technologies and is now being extended to all Red Hat Enterprise Linux partners,” he added.

The partner improvements in the Partner Connect website also are seeing changes meant to make the site much easier to use by reorganizing it from its former layout, which was based on whether partners were resellers, VARs, systems integrators and other types of businesses. Those traditional partner categories and site organization have been changed to reflect a more direct build, sell or service portal, said Herrmann.

“We have recognized that this older approach no longer fits the way it used to,” he said. “Business models shift fast, so changing it to a build, sell and services methodology allows partners to choose how they want to work with the company.”

In the past, partners said they had struggled to figure out …