Polycom Updates RealPresence for Smoother VaaS
After rolling out an expansion of its mobility strategy in May with video content management support for both Android and iOS devices, Polycom (NASDAQ: PLCM) is backing up a bit to focus on improving its channel partners’ ability to use RealPresence to deliver video-as-a-service (VaaS) to customers of all sizes.
The RealPresence Platform just got an update that adds multitenancy support and a suite of open APIs that should make it easier for cloud services providers to roll out VaaS offerings for customers. Since the launch of RealPresence Cloud in January, Polycom has been busy trying to cement its platform for delivery of cloud video services as a strong contender in the market. The company even went so far as to revamp its partner program yet again to consolidate its entire roster of channel partners under one umbrella.
According to Polycom, this latest release of the RealPresence platform will enable service providers and independent software vendors (ISVs) to leverage available open APIs and SDKs to build new applications that integrate into the platform. With video and related applications becoming an increasingly important part of doing business on a day-to-day basis, the easier and more cost-effective it is to build and deploy apps, the better for partners and, ultimately, their customers.
Industry analyst Charles King of Pund-IT noted the key to this release is the addition of the APIs, affecting ISVs the most.
“That may seem fairly exotic but channel players with the right skills, particularly those focused on particular vertical industries and specialty markets, could leverage Polycom’s APIs into new video collaboration and service offerings,” King said.
Several cloud services providers are already using RealPresence in delivering VaaS offerings, and Polycom’s busy year suggests the company is continuing to ramp up its go-to-market by working with its partners. The video vendor is striving to lead the space as video becomes more ubiquitous at all levels of the business world — from SMBs to enterprises and across the mobile enterprise.
“Service providers are in a unique position to capitalize on this opportunity to increase their revenues and market presence in unified communications (UC) collaboration,” said Sudhakar Ramakrishna, Polycom’s president of Products and Services, in a prepared statement.
Polycom has already created strong partnerships with the unified communications and networking vendors including Microsoft (NASDAQ: MSFT), Hewlett-Packard (NYSE: HPQ), Cisco Systems (NASDAQ: CSCO) and Avaya (among others) in an effort to push out video and make it easier to use. After all, one of the problems video vendors have struggled with is the accusation that video technologes don’t interoperate, even though much has been done to make that happen. Not to mention that SMBs in particular are turning to the cloud to get all of their UC services, which in turn provides a growing opportunity for channel partners bringing UC solutions to their customers.