Peak 10 Launches Channel Program
Data center and cloud solutions provider Peak 10 solidified its channel strategy with the launch of its Peak 10 Alliance Program. According to the company, the new channel partner program was designed to help its partners scale service delivery capabilities with its data center solutions while keeping capital and operating expenses reasonable.
A provider of cloud, managed services and data center services, Peak 10 has developed a fairly traditional channel partner program that has four metallic-themed partner levels rather than the usual three. Partners come into the program at Bronze (for smaller organizations and individuals), Silver (for local organizations), Gold (for local and regional SMBs) and Platinum (for regional and national businesses) levels.
As with many of the channel partner programs of today, the Peak 10 Alliance Program provides training, co-sponsored marketing events, special pricing and financial incentives to its partners. Exactly how much of each element is available to an individual partner depends on the partner’s level of the program.
Allen Skipper, senior vice president of market operations at Peak 10, said the company is aiming to help partners “realize stronger financial results by offering Peak 10 infrastructure, data center and cloud solutions to their end customers.”
Peak 10 has been around since 2000 in the data center services space, and through its 10 U.S. data centers, the company has positioned itself as a provider of cost-effective cloud computing solutions. It focuses its value proposition in the cloud on enterprise and private clouds services for customers, as well as a disaster recovery cloud services.
Exactly how committed to the channel Peak 10 remains to be seen, but it has separated partners into both service delivery and channel partners and makes the promise of “high-value, high-margin” data center solutions. It’s also secured several vendor partnerships with the likes of Cisco Systems (NASDAQ: CSCO), Microsoft (NASDAQ: MSFT), Hewlett-Packard (NYSE: HPQ) VMware (NYSE: VMW), EMC (NYSE: EMC), Fortinet (NASDAQ: FTNT) and Agility Recovery.