https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Cloud


ryan-walsh

Pax8 Makes Case for New Approach to Cloud Distribution

  • Written by Nicole Henderson
  • May 10, 2017
The Denver, Colorado-based distributor recently crossed the 1,300 partner mark, and we caught up with Pax8's Ryan Walsh to talk about the future of cloud distribution.

When born-in-the-cloud distributor Pax8 first started talking to partners about what it was doing, it had nothing on its line card. Still, the concept – a cloud distributor designed specifically around cloud services – spoke to channel partners who were fed up with the way traditional distributors’ approached the cloud.

Now, the Denver, Colorado-based distributor recently crossed the 1,300 partner mark, and added 169 partners in March alone. Ryan Walsh, Pax8 SVP of Partner Solutions says the company will grow to 120 employees, from 80 employees, by year-end.

“I think the message is resonating that distribution for the cloud needs to be different, and I think the channel partners are showing us that they are willing to give us a shot and see what that looks like,” Walsh said.  

Part of what that looks like from Walsh’s perspective is a more focused approach than traditional distribution, he says. Pax8 selects vendors that provide a high quality and innovative product, good margins for partners, and can enable instant provisioning, he says. Its vendors include BitTitan, Carbonite, and ProfitBricks.

“If I put my reputation on this I need to know that it works and it works well,” Walsh said. “We don’t sign somebody who says, ‘oh yeah, I go through distribution and you’ll just be another one.’ Some of our vendors didn’t have tier-2 distribution when we signed up with them.”

This approach to vetting vendors has also allowed Pax8 to provide advanced integration with solutions like ConnectiWise and AutoTask, Walsh says.

“Traditional distribution very good at inventory management, processing, financing, but when you look at cloud business you have to look at it from quote to cash. You can’t start in the middle which is when you take the order. You’ve got to be good at going all the way up to how do you market and sell it to a prospect base that is greater in number than most of our partners are used to dealing with,” he said.

With cloud services, once an order is placed, there is an expectation of delivering that service, onboarding, ensuring billing is right, and support is in place, but “anywhere along this continuum you could knock an opportunity out or disappoint a customer if you don’t do those well,” he said.

“We find that the focus on understanding what that means to handle quote to cash cloud business is a big reason folks come to us,” Walsh said.

In moving from a break-fix business, partners often look to Pax8 to help them acquire customers to move from intermittent sales to high transaction and high frequency.

“We’re finding that our channel partners need help selling and marketing cloud business and it’s completely different than how you would do that with on-prem technology,” he said. “While a partner in the past might have used a referral method, in the future you’ve got to automate. It’s this balance between high automation and high touch.”

One of the more recent initiatives to support partners at Pax8 is its Cloud Wingman program, which the company launched in February. The program provides sales and marketing solutions, as well as a dedicated Cloud Solutions Advisor which serves as partners’ own personal Cloud Wingman, according to its website.  Its services could eventually extend to providing white-glove service for partners who need more assistance in selecting targets and how to follow up with prospects, Walsh said.

These approaches require Pax8 to spend more time working with partners upfront, but “we’re finding that our partners need more assistance and we’re big believers in teaching them to fish,” Walsh said.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Cloud

Related


  • VDI
    IGEL Integrates Amazon WorkSpaces DaaS with Its Virtual Endpoint OS
    Also, the new Arm-based Raspberry Pi, co-developed by Citrix, IGEL and NComputing, is generally available.
  • Job cuts
    Latest VMware Job Cuts Impact More Workers in California
    The layoffs will begin March 30.
  • Hottest Ticket in Town
    Channel Partners Virtual 2021 Is the Hottest Ticket in Town
    And that means any town, since it’s 100% online. Will you be there?
  • Partner Program Update
    Palo Alto Networks Rolls Out Latest NextWave Partner Program
    NextWave 3.0 will help partners differentiate their services.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • New Commvault EMEA Channel Exec Outlines Plans for Channel
  • Productivity During ‘Work from Wherever’: Choosing the Right Back-Office Tools for a Distributed Workforce
  • From Salesperson to Trusted Adviser: 3 Tips for Mastering Consultative IT Sales
  • AppNeta Launches Global Alliances Program

Galleries

View all

Channel Partners Virtual 2021 Is the Hottest Ticket in Town

February 26, 2021

Industry Perspectives

View all

The “Roaring 20s” Are Coming

February 25, 2021

Three Ways MSPs Can Improve Supply Chain Security

February 24, 2021

SASE: The Key to Mitigating Business Transformation Risk

February 22, 2021

Webinars

View all

A Partner’s Perspective on Channel Success in 2021

March 17, 2021

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

White Papers

View all

Ready To Add Cutting Edge IoT Solutions To Your Portfolio?

  • 1
February 25, 2021

What Is The Value Of Distribution For The Internet Of Things?

February 25, 2021

The Internet of Things (IoT): Where do You Begin?

  • 1
February 25, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

Amazon WorkSpaces @awscloud DaaS client will be available on @IGEL_Technology virtual endpoint client OS.… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

.@VMware cutting more workers in California as part of ongoing #workforcerebalancing. #layoffs… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

#CPVirtual is March 2-4. It’s the hottest ticket in town — any town, since it’s 100% online — so make sure you have… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

.@datto, @ThreatLocker partner to streamline #MSP secure business operations. dlvr.it/RtYvJK https://t.co/nKGnwbblNO

February 26, 2021
ChannelFutures

Infographic: Why Partner with Sierra Wireless and GetWireless? dlvr.it/RtYh1m https://t.co/KcBFzXIx7l

February 26, 2021
ChannelFutures

Infographic: The Sierra Wireless Essential Series dlvr.it/RtYgxv https://t.co/CatxbRHzXr

February 26, 2021
ChannelFutures

#Threatprotection is no small matter for #MSSPs. Find out what vendors say you have to do this year to protect your… twitter.com/i/web/status/1…

February 26, 2021
ChannelFutures

Cloud strategies and cybersecurity are key, and #COVID19 will have more impact than #Brexit on U.K. channel, says… twitter.com/i/web/status/1…

February 26, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X