Parallels Launches Cloud App Automation for SMB-Focused MSPs
If you’re a managed service providing looking for a better way to deliver new cloud business apps, Parallels may have the solution for you. Parallels Automation for Cloud Applications is designed to be a packaged cloud services model to pave the way for MSPs looking to provide customers with easy access to a swath of cloud solutions.
With this offering, Parallels is providing partners and other MSPs a ready-for-market virtual storefront with tested ISV cloud business apps. Included in the package are marketing support and the ability to white-label the storefront. ‘Turnkey’ is a word that comes to mind, as Parallels sees both MSP and SMBs benefiting from the package because of the streamlined nature of delivering and using the SaaS solutions. With “pre-negotiated listening terms,” Parallels CEO Birger Steen sees Automation for Cloud Applications as a way for MSPs to “go from zero to actual market launch with a complete suite … in a matter of days.” Time is money, so quickly and easily implementing a new solution potentially means a quicker way to finding ongoing revenue from subscribers. Parallels has given MSPs the ability to fully customize their cloud app store interface and back-end. Optionally, Parallels will implement the virtual app store into an MSP’s data center (for a price) with Parallels Professional Services.
Reminder: ISVs could also find revenue with Parallels should they choose to partner up. Making SaaS apps available in the new Parallels Automation for Cloud Applications channel will put the ISV wares alongside familiar names like Norton Internet Security, Acronis and Panda Security, potentially propelling brand recognition and sales.
The target market is the SMB, but realistically, MSPs could target whoever they wanted, and even Parallels suggests the SME market may also be served with this product. Curious? Cloud-hungry service providers should check out the nitty gritty at Parallels Automation for Cloud Applications site. And don’t forget, Parallels offers Parallels Automation for Office 365, too.