Oracle Cloud Partner Program Launch at OpenWorld
Oracle (NASDAQ: ORCL) will launch the Oracle Cloud Partner Program at Oracle OpenWorld 2012, which starts Sept. 30. The new partner program has five discrete areas — and it’s clear Oracle is trying to pull in resellers, VARs, MSPs, cloud integrators and independent software vendors (ISVs). Jeff Porter, director, Go To Market, confirmed the Oracle Cloud Partner Program details to Talkin’ Cloud earlier today.
The program components include:
- A Cloud Builder Specialization, which empowers Oracle partners to build private clouds for customers. The specialization launches Sept. 30.
- Oracle Cloud Referral Program: This compensates partners that find, refer and register customers onto Oracle’s cloud. It offers a low barrier to entry for any Oracle PartnerNetwork (OPN) Specialized member, Porter said. Resellers will earn a one-time fee for each successful referral. This portion of the partner program will launch within a week or two.
- Rapid Start: This area allows partners to focus in on specific specializations (example: Fusion CRM), and then wrap additional services around the offering. Partners can ramp up now but it sounds like the actual, program will launch in November.
- Resale Program: Here, partners will earn flat-rate discounts and recurring revenues on customers’ cloud subscriptions and renewals. A key point to note: Partners can handle end-customer billing here, a key feature that rivals like Microsoft (A) first declined to offer and then (B) promised to deliver but the capability may not arrive until June 2013. It sounds like this portion of Oracle Cloud Partner Program will also go live in November.
- Platform Services for ISVs: Here, Oracle hopes to attract existing ISVs and new software companies. “If you want to be the next Salesforce.com, which runs on Oracle, you can launch on our platform and grow on our platform,” said Porter. “And if you’re running on Oracle you’re also portable, which means down the road if you want to run your SaaS application in your own cloud infrastructure you can do so.”
How much money can partners make? How many ISVs will join in? Talkin’ Cloud will be back with analysis soon plus we will also be covering Oracle OpenWorld live starting Sunday.
Side note: Porter previously was a partner marketing manager at RightNow, the SaaS company that Oracle acquired. Translation: Porter is no stranger to cloud partner programs. Plus, Oracle has been working for more than two years to empower ISVs for cloud architectures — two key points that could give Oracle’s cloud partner program a solid start.