Online Backup: eFolder Hires Ted Hulsy as VP of Marketing
eFolder, which promotes online backup solutions to VARs and MSPs, has hired Ted Hulsy as VP of marketing. Hulsy is set to exit SonicWall on June 30 and will join eFolder in July. Hulsy’s career change reinforces a recent trend: More and more traditional channel industry veterans are jumping into the online backup and cloud computing markets.
Hulsy, formerly director of channel marketing at SonicWall, has taught plenty of VARs and MSPs how to generate recurring revenues from security hardware. Starting in July, he’ll strive to raise eFolder’s visibility in the crowded market for online backup and email archiving solutions. Despite the intense competition, eFolder appears to have a healthy following among VARs and MSPs, which can re-brand (i.e., whitelabel) eFolder services as their own.
Hulsy certainly isn’t the first channel veteran to jump into the cloud. Other examples include:
- Autotask Senior VP Jay McBain, formerly director of SMB at Lenovo.
- GFI Software Channel Chief Pat Hume, who was previously channel chief at SAP.
- Intronis VP of Channel Development Ted Roller, who has previously worked at MSP software companies and also owned his own systems integrator business.
- McAfee Senior VP Worldwide Channels Alex Thurber, who is accelerating McAfee’s SaaS strategy after serving as senior director of technology at Cisco.
- NetEnrich GM and Senior VP Justin Crotty, who is building a “closet to cloud” strategy after leading Ingram Micro North America Services.
- Rackspace VP of Worldwide Channels Robert Fuller, formerly channel chief at AMD.
Clearly, channel veterans are hoping to ride the cloud computing wave — though TalkinCloud certainly doesn’t want to position cloud computing as a universal pot of gold. Plenty of cloud computing companies will implode amid tight margins, growing competition and reliability hiccups.
Once Hulsy surfaces at eFolder in July we’ll be sure to ask him about his career move and initial goals.