New Partnerpedia AppZone: App Management and Control

Partnerpedia, a provider of enterprise application store and marketplace services, announced the general availability of its Enterprise AppZone, a cloud-based app marketplace. The AppZone will include popular business apps and an enterprise app store for distributing and managing apps on both company-owned and BYOD devices, enabling the buyer to retain ownership of the app licenses for distribution to end users.

Partnerpedia’s AppZone will offer Android available for direct purchase; in addition, customers buying through the Apple Volume Purchase Program (VPP) can manage and distribute VPP licenses apps using Enterprise AppZone. For mobile apps, customers can create a private App store giving the company discretion over policies and providing users a “secure, self-service model for accessing corporate apps directly on the device.” Also, Partnerpedia asserts that AppZone uses app policies that reduce privacy and liability risks.

“With BYOD, there is an expectation from end-users that include flexibility, ease-of-use and freedom. However, at the same time, IT must maintain a certain level of security and control,” said Sam Liu, Partnerpedia VP of Marketing, in the press release. “Enterprise AppZone represents that balance between giving what users expect while allowing the company to maintain control over licenses, policies and procedures.”

Amazon Web Services last month launched its own application marketplace, the AWS Marketplace an online app store that gives customers access to software and technical services for creating products and running businesses. AWS touted the benefits of its app store to software developers and SaaS providers, dangling the sight of tons of active users like a carrot before their gaze.

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