NetSuite SuiteWorld 2012 Attracts Cloud Integrators
The NetSuite (NYSE: N) cloud-based ERP platform seems to be attracting the next-generation IT channel — whether you call them cloud VARs, cloud integrators or cloud consultants. Skeptical? Check out this week’s NetSuite SuiteWorld 2012 conference (May 14-17, San Francisco).
A SuiteWorld partner-only session on May 14 is expected to attract scores of NetSuite cloud integrators — many of whom are shifting customers from on-premises Microsoft Dynamics ERP to NetSuite’s cloud. That’s a recurring theme each year at SuiteWorld, where NetSuite CEO Zak Nelson takes multiple shots at Microsoft (NASDAQ: MSFT) business applications. (Though it should be noted that sales of Microsoft’s business applications remain quite strong.)
Not resting on its partner laurels, NetSuite has developed a SuiteWorld conference track entirely for partners. Sessions will include:
- Vertical selling and vertical market sales strategies in multiple industries (manufacturing, distribution)
- Best practices in marketing for NetSuite channel partners
- Best practices in building your NetSuite implementation business
- Selling Value
- Selling to the CFO
- Competitive selling against on-premise and cloud competitors
VP of Channel Sales Craig West continues to lead NetSuite’s partner charge, but the channel commitment extends up to CEO Nelson, who spoke extensively about NetSuite’s partner ecosystem at last year’s conference.
Some partners in that ecosystem have branched out beyond NetSuite ERP to use NetSuite OpenAir, a SaaS-based PSA (professional services automation) system that eases project management and business management.
In its Q1 2012, NetSuite revenues grew 30 percent to nearly $70 million. Still, the company had a $7.7 million loss and remains a relatively small rival to Microsoft.
Where will Nelson and West take NetSuite next in the cloud and channel markets? The answers will emerge at NetSuite SuiteWorld 2012.