MSPs: What Your Clients Need to Know about the Cloud
Businesses operating via the internet including those that provide cloud-based file sharing services have can sometimes find it challenging to gain a client’s trust. The internet, to them, still remains synonymous with privacy issues. It's a place where the omnipresent hacker is always around the corner, just waiting for a hapless victim to make a mistake.
A new survey highlights many of the concerns that IT professionals have about cloud-based file sharing services. These results highlight the myths out there regarding what a cloud is. By understanding these top concerns you use them to highlight your key features and put your client’s mind at ease.
Ninety-two percent of IT pros are concerned about the shared cloud infrastructure's security
No doubt, there are security concerns online, and a healthy dose of skepticism is warranted. But few professionals understand the scope of security measures cloud-based file sharing service providers invest in before opening shop.
Almost all cloud services offer advanced security features such as two-factor authentication and encryption technologies at greatly reduced (or no) costs to companies — technology that would otherwise be financially out of reach to many of these companies.
Ninety-two percent are concerned about a lack of control over where the data resides
The fear of losing control stems from a lack of understanding of both the limitations that a client’s present hardware presents, and also how the cloud works.
There's no such thing as zero risk, either in the cloud or in onsite infrastructure. Cloud computing with its standardized infrastructure and APIs is in many ways far more controllable than traditional setups.
Ninety-one percent are concerned about a lack of visibility into security controls
As the old saying goes, you cannot manage what you cannot measure. Many companies are concerned that their core IT staff has little to no insight into the type of security controls that are in place in the cloud. In response, you need to offer tools that can give IT staffs better control over their virtualized environments.
Your clients and prospects need to understand they are giving up a competitive advantage by letting their fears overrule plain sense. Sure they might feel cloud is too new to try out, but that will not stop a savvy competitor from using it to provide better, faster service than them. It is in their best interest to see what benefits they can reap from the cloud, and design business practices which leverage its advantages, while keeping security in perspective, and it is in your best interest to show them that.