MSPs: The Hidden E-Commerce Opportunity In the Cloud
For MSPs, new vertical markets are a good opportunity to expand your current footprint, and one area where we’re seeing tremendous growth is e-Commerce. Indeed, e-Commerce continues to boom and companies need to scale their supporting IT accordingly. As a result, numerous e-Commerce companies are starting to work with MSPs to ensure they have the best, most complete IT solutions to make their business — especially transactions — run quickly and smoothly. So why don’t we take a closer look at the e-Commerce opportunity for MSPs, and ideal solutions in the age of cloud computing.
e-Commerce and cloud computing are, in short, a match made in Internet Heaven. e-Commerce, at its core, relies on the ability to conduct commerce of all kinds online — from buying concert tickets to processing payments. The critical factors making that possible are speed and available compute resources. As data traffic increases, the availability of both of those resources dwindles.
Scaling On Demand
Now the good news: In the cloud, e-Commerce organizations have the ability to scale resources on demand to help in peak service or shopping seasons. By adjusting the computing resources on the fly, e-Commerce companies can be assured that transaction speeds won’t be compromised by a lack of resources.
Another major challenge for e-Commerce companies is mitigating downtime. Downtime is what happens when organizations fail to properly plan how much computing power they’ll need. To avoid downtime, MSPs and cloud services providers can leverage advanced monitoring tools and experts like web scale engineers. The engineers can properly monitor application performance and response times to identify bottlenecks and threats of downtime, and rectify them – often before downtime even occurs.
For e-Commerce companies, downtime means the inability to process transactions, which equates to loss of sales and revenue. It’s crucial they stay up, and the cloud helps them do that. Cloud offerings that mitigate downtime can be a major benefit to e-Commerce companies. The reason: It takes the guess work out of configuring a monitoring solution that supports the cloud environment. As an MSP, make sure your cloud provider partner offers those critical site management capabilities.
When it comes to e-Commerce, shoppers expect a great online experience and the customer is always right. As a result, e-Commerce providers understand the importance of Fanatical Support, and they demand first-class support from cloud services providers.
So where do MSPs fit in? Simple: e-Commerce companies want to focus on running their businesses, not keeping IT tenants spinning. By working with cloud providers — like Rackspace — MSPs can help to keep online storefronts open, 24/7. For MSPs, finding a partner you can trust is especially important when you’re looking at a new growth market.
As e-Commerce continues to rely upon MSP’s to help with their growth, and more and more organizations mature their e-Commerce platforms and architecture the need for smart, savvy MSPs will grow as well.