Microsoft Windows Azure Gets Free Cloud Data Ingress
If you’re looking to make a move to the Microsoft Windows Azure platform-as-a-service (PaaS), here’s good news: After July 1, 2011, all inbound data transfers to the Azure cloud will be free, 24 hours a day, 7 days a week. Microsoft is hyping it as a huge potential cost-savings both to developers with cloud applications that experience huge spikes of incoming traffic and those looking to move huge amounts of existing data from legacy servers to the cloud.
According to Microsoft’s official blog entry, the Azure team has already made certain developers and partners aware of the change. The Press Association, the United Kingdom’s national news agency, apparently will use Windows Azure to deliver text and multimedia content for its Press Association Sport division, and it’s lauding the change as a way to eliminate a lot of guesswork (Press Association Sport apparently generates a lot of data).
It’s just another way Microsoft Windows Azure is enhancing its play for even small ISVs, which has been a common theme with the platform in 2011. Of course, it’s not as brazen as offering developers cash for apps, but I suspect developers may react even more favorably to this Azure announcement.