July 10, 2012

1 Min Read
Microsoft Dynamics CRM: 60% of New Deployments In the Cloud

By samdizzy

K

Fully 60 percent of new Microsoft Dynamics CRM deployments are in the cloud, and the Microsoft Dynamics business run rate is now more than $1 billion while delivering double-digit growth, said Kirill Tatarinov, president, Business Solutions Division at Microsoft Worldwide Partner Conference 2012 (WPC12). The big question: Most major CRM providers — Salesforce.com, Oracle, SugarCRM, Microsoft — claim to be taking market share. But if everyone is winning — who is losing in the CRM market?

More than 3,000 Microsoft Dynamics partners are attending WPC12, which attracted roughly 16,000 attendees overall. Going forward, Tatarinov predicted, partners will see dramatic high-profile marketing around Dynamics — essentially taking the fight to Oracle and otehr rivals. “We’re absolutely ready to address the needs of enterprises of any size.”

Tatarinov also mentioned growing synergies between Dynamics and Windows Server 2012, which will launch in September 2012 with a big push against VMware.

CRM Leaders and Laggards

Meanwhile, back to my thesis: As customers increasingly deploy CRM in the cloud I’m trying to figure out who is “losing” market share. Cloud integrators are trying to choose sides. And many cloud services providers want to host CRM for customers. But in the software space everyone is declaring victory.

So who is losing? Talkin’ Cloud will explore that question over the next few days.

(Side note: I’m double-checking that $1 billion run rate figure in the first paragraph. Checking to see if it pertains to a specific Dynamics product or multiple products.)

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