Is Online Storage Driving Cloud Computing Growth?
Are storage and disaster recovery driving the explosive growth of cloud services? That’s what the just-released Hosting.com 2011 Cloud Trends Report indicates. Hosting.com, itself a cloud hosting provider, says that 2011 will see cloud storage and DR implementations increase by as much as 3 to 5 times. But it’s not all good news for the channel — that same report indicates a clear and present threat to traditional VARs.
Here are the three main trends presented in the Hosting.com 2011 Cloud Trends Report, now available in its entirety from their site:
1. Explosive Growth: 44% of the 583 survey respondents, 70% of whom said they were involved in IT strategy, said that migrating to cloud services is a priority, compared to 24% in 2009. And they indicated a clear interest in moving to cloud database, DR, and backup services. But 80% of those respondents — drawn from enterprises of all sizes and from all verticals – said that they’d at least audit cloud services next hardware refresh cycle. That’s bad news for hardware-driven VAR businesses.
2. Business Continuity & Disaster Recovery are Driving Cloud Growth: Business Continuity and Disaster Recovery, known collectively as BCDR, was the number-one reported driver of cloud adoption. But take note- customers are looking for multiple data centers and failover capabilities in their storage partners. That could be another reason for smaller MSPs to partner with a larger provider rather than attempt to offer their own cloud storage.
3. Hybrid Cloud Solutions are a Sustainable On-Ramp for Cloud Adoption: Understandably, enterprises don’t want to waste their existing IT infrastructure investments. But the siren song of the cloud is still a driving force. In the middle are hybrid clouds. 30% of all respondents (40% amongst enterprises larger than 250 seats) indicated that their cloud service providers must integrate with their on-premises offerings. And 78% wanted a mixture of public and private cloud solutions.
The full report has many more interesting factoids – like that Security and Integration are the two biggest show stoppers when it comes to cloud migrations. The only caveat is that as a cloud service provider themselves, Hosting.com’s findings may be a little dubious. But it’s still a useful indicator of trends, even if you take figures with a grain of salt.
Overall, it seems like good news for the IT channel, as the 2011 Cloud Trend Report confirms what TalkinCloud’s been saying all along: the market is there; the channel just has to pursue the new opportunities.