Is AVG Getting Into Cloud Storage?
AVG, the well-known developer of anti-virus and anti-malware solutions for consumers and small businesses, next week will launch AVG LiveKive, a service providing 5GB of free cloud storage for consumers. It’s not exactly an attack on the channel, but cloud service providers should still take note. This is the latest example of a security company moving into the cloud storage market.
The first thing I want to call attention to is that name: Webster’s defines a “kive” as a “mash vat.” It doesn’t have the same ring to it as Microsoft Windows Live SkyDrive or even fellow consumer offerings Dropbox and Carbonite even when you account for the presumed pun on “archive.” Otherwise, judging from the press release, AVG LiveKive looks to be a standard cloud storage solution, offering file syncing and security.
But a file storage solution just doesn’t seem like a natural fit for a security company. Google’s cloud storage offering makes sense because their core business is providing tools to help the user create, edit, and share those files – and the same for any SaaS productivity provider. And for companies like the aforementioned Dropbox, cloud storage is their business, and they’ve garnered themselves a loyal following.
So while AVG does have a partner program, and while a free 5GB is more than most other cloud storage providers offer, TalkinCloud doubts it’s going to make waves in the cloud channel. All the same, the smallest of small businesses may not see a reason for an upgrade from a free storage solution, making the sale that much harder.