Intuit: When Shopping for Apps, Small Businesses Want Seamless Integration
Small businesses have unique challenges that are being helped by cloud-based business applications, according to a new report by Intuit which finds that 68 percent of small businesses are using an average of four applications.
Intuit released the 2016 Appification of Small Business Report this week, based on responses from 2,000 small business owners or managers, which looks at how small businesses are using cloud-based applications. Overall, the study found that more than half of small businesses consider whether an application will have a positive impact on their bottom line before adopting it.
Security and integration top small business priorities when it comes to selecting an application for their business; 58 percent of small businesses say “seamless integration” matters, and 23 percent of respondents said that complexity is holding them back from adoption.
Aside from complexity, small businesses are being held back from adopting applications because of cost (39 percent), and 41 percent of business owners said that there are too many apps and they are unsure of which apps best suit their needs – which is where the role of cloud service brokers or trusted advisors come in.
“We’re thrilled that small business owners around the world are transforming how they run their business, and integrating innovative new technologies to improve how they operate,” Vinay Pai, vice president and head of the Intuit Developer Group said in a statement. “Insights from this global study further reinforce our strategy to focus on delivering quality apps that eliminate our customers’ biggest pain points. By enabling third-parties to build high-quality integrations that run seamlessly with QuickBooks, we offer the best outcomes for developers, partners and our small business customers.”