Cloud-based communications provider Intelliverse is officially turning to the channel to take its products to market, launching a cloud communications channel partner program that will include independent sales representatives, VARs and system integrators.

The company is hoping to get new partners up and running as quickly as possible, so as part of the new program, it’s offering bonus compensation for any of its services partners sell before the end of the calendar year. It’s not a bad tactic, but the company didn’t provide details on exactly what those bonus incentives are.

This isn’t the first time Intelliverse has worked with the channel, but as Frank Paterno, the company’s vice president of marketing, noted in a prepared statement, “We took a few years off to concentrate on technology upgrades and product expansion but many partners will recognize us from our previous work here. I encourage everyone to come see what’s new with us and our Partner Program.”

That doesn’t sound like the strongest commitment, and it’s easy to wonder if the company will switch go-to-market strategies again. But for now, it is working toward providing opportunities for channel partners. Hopefully Intelliverse will commit to the channel and work with its partners to grow its cloud-based communications business.

The Intelliverse Partner Program doesn’t seem out of the ordinary for channel programs. According to the company, it has been structured to give partners the ability to choose the partner relationship that works best for them — either by reselling Intelliverse-branded services or by private-labeling the services.

And what, exactly, are the products Intelliverse is taking to market once again through the channel? It has a cloud-based VoIP service that includes features such as interactive voice response, automatic call distribution and unified communications services.

Partners are able to tailor the solutions they provide customers with what the company calls an “easy-to-use and easy-to-set-up platform.”