Talkin’ Cloud at the end of each day pulls out five must-read cloud computing stories from the news cycle for its readers to review in the morning. Today’s column features Atlantic.net, Birch Communications and SAP.

Some of these stories have been gathered from Talkin’ Cloud’s article database, while others have been collected from elsewhere. If we missed something, feel free to leave a comment below. We might just add it into the mix.

Here’s today’s list of must-read cloud computing stories.

Atlantic.Net To Open Data Center In NYC. SSD cloud hosting service provider Atlantic.net has launched its first New York City-based data center, giving the company a foothold in the Northeast. Atlantic.net said the new data center is expected to meet increasing demand from startup and developer-focused communities in the New York area for additional computing power.

Birch Communications Names Scott Murphy As VP, CFO. Birch Communications has promoted one of its own to oversee the company’s financial management. The Atlanta-based voice, network, cloud and IT services provider has appointed Scott Murphy as its vice president and chief financial officer (CFO).

Should I Talk About Price On The First Call?. Old school sales coaching says you must defer talking about price until you’ve built enough value in the prospects mind to justify it. New sales experts encourage you to vigorously disqualify in the first call using trial closes that include pricing discussions to make sure you’re not wasting your time on prospects that aren’t qualified. Which strategy is correct when selling cloud?

SAP CEO Bill McDermott: ‘It’s A Hana World’. SAP CEO Bill McDermott took center stage today at Sapphire Now 2015 to expand on the enterprise resource planning (ERP)’s company vision of making the world a better place and improving the lives of people by introducing data-driven and seamless solutions into the marketplace. 

2015 TC 100 Survey Now Open. Welcome to the fifth annual Talkin’ Cloud 100 survey. Each year Talkin’ Cloud collects data on cloud services providers (CSPs) in the industry to provide channel partners with a ranking of CSPs dominating today’s market space. TC’s staff uses various metrics —  including annual recurring cloud revenues, seats under management, growth rates and more — to identify and rank the world’s top 100 CSPs.

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