IBM Investing $1 Billion in Helping Cloud Partners Help SMBs
IBM believes SMBs need to make cloud and analytics moves now, and it’s offering $1 billion in financing to help them get there. Those financial incentives will be available only by way of IBM Business Partners, which is what Big Blue calls its reseller channel. Here’s the scoop:
Interestingly, IBM is positioning this offer as an initiative to help strengthen the global economy. SMBs are the backbone of the workforce, employing the vast majority of people the world over, but many fail within five years due to lack of capital. Enter IBM, which is painting itself as a hero for helping these small businesses reduce their IT expenditures.
Specifically, as per its press release:
IBM will offer simple, flexible lease and loan packages, some starting at as low as 0 percent for 12 months with no money down, allowing them to immediately acquire the IBM technology and services they need to begin to transform their businesses, while managing their cash flow more effectively.
And to help SMBs take best advantage of IBM’s technology, the company is making available to IBM Business Partners prepackaged hardware, software, and services bundles to cheaply and easily deploy cloud services, analytics and other modern IT requirements. These packages will roll together solutions from across IBM, IBM Cloud and recent acquisitions like Cast Iron and Netezza.
It’s interesting that IBM would choose this as its method of SMB outreach — and even more interesting that it’s just as much a partner play as it is a midmarket play. Stay tuned to TalkinCloud for updates on IBM’s cloud partner strategy.