HostingCon: Dell Cloud, PowerEdge C Servers Take Spotlight
Dell (NASDAQ: Dell) is set to surface this week at Boston HostingCon 2012. On the one hand, the PC giant wants to promote Dell Cloud to end customers. On the other hand, Dell wants to promote its PowerEdge C servers to hosting providers and cloud services providers (CSPs). Can Dell build its own cloud and power third-party clouds, while maintaining the DellDirect channel partner program?
Of course, each of the major server hardware providers faces similar challenges. Hewlett-Packard, IBM and Oracle-Sun each are expanding their cloud services portfolios while providing server hardware to cloud builders. But it looks like Dell is the only major server provider that will surface at HostingCon, according to the Exhibitor List as of July 15.
Smart Move. HostingCon has pushed beyond the traditional Web hosting market. The conference now includes a mix of cloud services provider (CSP), managed services provider (MSP), telco and reseller information. That could be a fertile audience for the Dell Cloud and PowerEdge team — especially since no major Dell rivals will be on the show flow.
Still, hosting providers could become wary of Dell as a partner as the PC giant introduces its own cloud services. An example: Dell is acquiring Quest Software to gain IT management and virtualization software capabilities. But more than that, Quest offers cloud migration services focused on Microsoft Office 365, Exchange Server and more.
Can balance its direct and indirect business in the cloud? We’re watching closely for clues. Check our Boston HostingCon 2012 InfoCenter for multiple daily updates.