Google, SAP Team Up To Map Out Big Data
Google and SAP AG are extending their existing partnership to bring real-time Google Maps location data into SAP’s business analytics offerings. The overall theme, according to the two tech giants, is to bring consumer technology into the enterprise workflow.
Here are some specific use-cases that SAP and Google imagine:
- A telecom operator could use Google Earth and SAP BusinessObjects Explorer software to perform dropped-call analysis and pinpoint the geo-coordinates of faulty towers.
- With SAP StreamWork, a team of customer support representatives in a consumer packaged goods company could collaborate and pinpoint the location of consumer complaints within specific geographies and make a decision regarding how to address and prioritize resolution.
- A theme park operator could use the Google Maps API Premier and get real-time traffic information on attractions with SAP BusinessObjects to send rerouting messages to customers in order to improve satisfaction rates.
SAP has even prepared a short video to explain the concept, ahead of Google Maps functionality actually hitting its product line later this year. Not earth-shaking material, to be sure, but it’s going to make all the difference to some customers.
We’ll be keeping an eye on the Google/SAP partnership going forward, so stay tuned.