Google Cloud Providers Deliver Extended Integration Capabilities to GCP
… Informatica’s platform-as-a-service integration offerings, including its Integration Cloud, MDM Cloud and Governance Cloud and GCP.
Ronen Schwartz, Informatica’s SVP and general manager for data and cloud integration, described three benefits this will offer to partners looking to work with clients on digital and business transformation projects.
“In the bigger picture, Informatica is helping customers move, improve and work with their data and leveraging the unlimited scalability and strong capabilities of [Google] Big Query,” Schwartz told Channel Futures.
The second area is in the area of marketing, but not limited to it, Schwartz added.
“These capabilities will be available natively in GCP, making the offering to the CMO much more attractive,” he said.
Third, it will provide a new platform for creating AI and machine learning models.
“This is where Google innovation is really amazing from the TensorFlow perspective, to build its analytics into the data warehouse, where Informatica is the best-of-breed offering to bring the data that is needed to build a model, optimize the model and then execute the models,” he said.
Another cloud data warehouse provider, Snowflake, earlier this month said it will add GCP to the mix of clouds on which it runs. Initially, Snowflake’s cloud data warehouse ran only on Amazon, and more recently the company ported it to Azure as well. Snowflake said it will provide early access to the GCP option later this year, with rollout scheduled for early 2020.