Google Cloud Marketplace Reduces Its Fees, By a Lot

… fuel growth, Dinsdale said.

“The key for them is to stay focused on use cases that have stricter data sovereignty and privacy requirements and on customer segments that require a strong local support network,” he noted.

To that point, channel partners with particular capabilities in these areas would do well to team with those more specialized vendors.

According to Synergy Research Group, Deutsche Telekom leads the European cloud providers, claiming 2% market share. T-Mobile’s parent is followed by OVHcloud, SAP, Orange and a long list of national and regional players, Synergy Research Group said. Smaller U.S. and Asian cloud providers make up the balance of the European market; they are steadily losing ground, analysts said.

Cloudera Channel Chief Gives Partner Update

“Our road map is going to be accelerated.”

That’s the word from Gary Green, vice president of strategic partnerships at data analytics vendor Cloudera.

Cloudera’s Gary Green

Cloudera went private in June, a strategy that Green expects will propel the company’s channel efforts.

The deal should close by the end of this year. As a result, Cloudera VARs, system integrators and ISVs can look for more momentum from the company. Green told Channel Futures the vendor is investing in its global partner programs, bringing on new partners (especially those who can support SaaS deployments, thanks to Cloudera’s purchases of Datacoral and Cazena), helping partners get certified faster, and removing channel conflict between direct and channel sales teams.

That last point always matters to partners, and Green emphasized the change.

“The partner community is completely aligned alongside our direct sales organization … so they can cooperatively sell together in front of the customer,” Green said.

Meantime, Cloudera is preparing to launch the next version of its private cloud platform. That will come in the fourth quarter. Enhancements will involve data services, engineering, science, warehousing and flow, and will address some issues around storage, Green said.

Along the way, Cloudera is emphasizing its focus on hybrid cloud, rather than just public cloud. Customers in every vertical are telling Cloudera that they are keen on keeping their precious data analytics onsite. Yet they need some of the public cloud’s features, such as scalability, agility and flexibility. Cloudera is shifting to a hybrid cloud posture to accommodate those needs. The company supports AWS, Azure and Google Cloud, as well as China’s Alibaba Cloud.

“A data explosion is happening before us,” Green said.