Cloud Integrators: Hype or Here to Stay?
Cloud integrators. Those two words describe an emerging group of VARs, solutions providers and MSPs that piece together and manage multiple cloud solutions for customers. But is the cloud integrator term pure hype — or here to stay? Hmmm… Before you answer that question, consider an important lesson involving so-called Web integrators from the dot-com error, um, era.
During the dot-com boom, the media (including The VAR Guy) was guilty of hyping so-called Web integrators, which built intranets, extranets and e-commerce systems for their customers. Popular web integrators during the dot-com bubble included:
But as the dot-com boom turned into a bust, some Web integrators were exposed as mere Web site design companies that were charging an awful lot of money for animated web sites. Today, Sapient is the rare survivor from the brief Web integrator age.
Same Story, Different Decade?
Now, let’s shift to the current cloud boom. There’s a small but growing group of pundits promoting themselves as Cloud Integrators. Will the term stick? Or will the Cloud Integrator term lose its luster as fast as the Pet Rock?
No doubt, customers need advice on cloud and SaaS engagements. Plus, businesses will ultimately need someone to manage and monitor a range of cloud services. But here’s the twist: Many of those same businesses will continue to demand on-premises project work, systems management and remote monitoring. Surely, Cloud Integrators (or whatever they’re ultimately called…) can’t afford to walk away from the massive on-premises IT industry…