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Earlier this week at its 2013 Partner Summit in Boston, Cisco Systems rolled out a new Cloud Services Reseller program featuring a number of new benefits designed to make the point to partners that the networking vendor is all-in with existing partners and to recruit new members to the fold.
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Earlier this week at its 2013 Partner Summit in Boston, Cisco Systems (CSCO) rolled out a new Cloud Services Reseller program featuring a number of new benefits designed to make the point to partners the networking vendor is all-in with existing partners and wants to recruit new members to the fold.
Bob Gault, Cisco Partner Sales vice president, elaborated on the program’s advantages in a blog post, using this framing: “Cisco’s cloud strategy is to enable, versus compete with, our partners and customers—a major difference when you consider how other vendors restrict sales of cloud-enabled services to their direct sales teams.”
Cisco registered partners with a valid contract with a Cisco Cloud Services Provider—and an individual on staff to manage that relationship—meet the requirements of being a Cloud Services Reseller.
Here, according to Gault, is a list of the Cloud Services Reseller program’s benefits, available worldwide starting this August:
Existing Cisco partners that become Cloud Services Resellers will receive a Value Incentive Program (VIP) rebate on sales of Cisco Powered Cloud Services.
Cisco’s sales force will be compensated for sales of a Cisco Powered Cloud Service made through a Cloud Services Reseller.
Cisco Cloud Services Resellers have access to the Cisco-Powered branding and logo as part of their marketing campaigns when they partner with qualified Cisco Cloud Providers.
Cisco partners will have access to an enhanced Cisco Rewards Program, featuring a catalog with individual rewards and Cisco go-to-market assets. Available to individuals at eligible Cloud Resellers partners who have earned Reward points from cloud services sales. Points are redeemed for a variety of rewards, including Cisco Learning Credits.
A Cloud Go-to-Market (GTM) Resource Center offers an online self-service portal for Cisco partners, including Cloud Resellers, to gain access to all of Cisco partners’ go-to-market tools and assets. Included is a new, virtual Cloud Connections capability for Cloud Resellers to see and understand Cloud Providers’ services in action in the market, compare resale options and develop a short list of Cloud Providers to contact.
A new Cisco Cloud Business Transformation Playbook, featuring a comprehensive set of best practices to help partners transition to making cloud a part of their business model. The playbook provides guidance on key business functions such as business-model building, marketing, sales, operations and services.
An allied Business Transformation Workshop is a consultative, in-person or webinar-based workshop to support development of an action plan for partners transitioning to the cloud.
A Partner Business Transformation Video-on-Demand (VoD) series augments the playbook and workshop content using seven training modules.
“We say again now what we said back in 2011—there is opportunity for every Cisco partner to participate in cloud, and we want to be sure we’re putting the right programs in place to help all partners evolve their models in a way that makes the most sense to their businesses,” wrote Gault.
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