Box.net Launches Two Cloud Storage Partner Programs
Box (neé Box.net) has always built itself up as the enterprise-focused cloud storage and competitor to Dropbox. And now, with the launch of Box’s Certified Reseller and Solution Provider programs, the company is taking what it describes as the next step in helping the business world move to the cloud. And according to Box, 30 resellers are already on board.
In the official blog entry announcing the new partner programs, Box highlighted three of those 30 existing certified resellers: Appirio, which builds custom cloud integrations for enterprises; HEDLOC, a major Google Apps Authorized Reseller serving the Asia Pacific region; and PCMail, a global cloud service provider.
The Box Certified Reseller program itself seems fairly standard. The company is offering an above-average 30 percent margin potential, the ability to manage all aspects of the sales cycle including billing, the opportunity to roll custom solutions, and the full set of Box APIs. Box is promoting the fact that it remains largely in the background even as the partner maintains that all-important “trusted adviser” relationship.
For solution providers, the value proposition is largely the same, but with an added emphasis on developing those custom solutions for customers across any and all verticals.
It’s no surprise Box announced the programs the same week as Microsoft Office 365 made its channel debut. Box has been taking shots at Microsoft SharePoint since 2009, and earlier this summer, the company announced a Google Docs integration to steal a little of Microsoft’s thunder.