AWS, Microsoft Azure, Google Cloud See Revenues Grow in Supremacy Battle
… Azure and Google Cloud have been able to show significant growth.
“As the cloud market and the cloud buyer are maturing, so are how different clouds are used for different workloads,” Kirkwood said. “Sophisticated buyers know the unique capabilities of each cloud and are levering best-of-breed consumption in multiple clouds.”
Whereas several years ago the default answer to the public cloud was to go all in with AWS, Microsoft and Google Cloud have become more price-competitive, often dropping their rates below AWS to secure a new customer, he said. The two also have upgraded many of their services, making their offerings easier to use.
“Microsoft and Google are also more heavily leveraging the channels and marketing to better position themselves with new customers,” Kirkwood said. “This is not a surprise as it’s very much a part of the history and DNA of these companies. Microsoft and Google are continuously funding programs and initiatives for their channel partners. As a partner of each, it’s clear that Microsoft and Google are more willing to invest financially and programmatically in their channel partners to ensure joint success in this highly competitive market.”