Artisan Infrastructure Connects MSPs with ISVs for IaaS
Artisan Infrastructure, which prides itself on being the “wholesale” IaaS provider to the managed service provider channel, has announced the beginning of open enrollment in its Certified Solution Ecosystem for ISVs. In other words, Artisan’s MSP partners can now connect directly with developers who’ve built certified solutions on top of Cornerstone, Artisan’s platform.
Steve Williams, Artisan’s VP of Business Development, explains the dollars-and-cents logic in a prepared statement better than I could:
“In the infrastructure world, certified solutions and strategic alliances are typically synonymous with reseller, OEM or agent relationships. We designed our Certified Solution Ecosystem to be a truly strategic, and solution agnostic, environment. By disassociating ourselves from the financial transactions between the ISV and MSP, Artisan Infrastructure is able to maintain a federated approach and uniquely neutral role when consulting on software solutions that suit the MSP’s specific requirements. Furthermore, because we do not resell these solutions, our MSP partners Total Cost of Ownership (TCO) is reduced, while their profits and ‘stickiness’ with end clients is maximized.”
Artisan’s Certified Solution Ecosystem program has been open since January 2011, but it was invitation-only and limited to CA Technologies, Mitel, Asigra, 2X, AppNeta, NetEx, MokaFive, Beatty & Company and StorageCraft. The press release refrains from using this kind of terminology, but it almost sounds as though Artisan is now trying to set up its ISV partnerships into kind of a service provider-focused app store, where MSPs can choose the cloud service offerings that suit them best.
Of course, Artisan wants to be clear that the MSP is still free to deploy whatever solution it likes on top of the Cornerstone infrastructure it leases from the company. But, Artisan asks, wouldn’t you rather have the solution guaranteed to work at maximum capacity?