AppNeta: Voice, Video Driving App Performance Monitoring
As more IT services migrate to the cloud – particularly those services that are dependent on time-sensitive traffic such as video and voice over IP—application performance monitoring (APM) will become a bigger part of managed services, says AppNeta CEO Jim Melvin (pictured). Diagnosing the cause of performance issues in such a complex networking environment and implementing fixes will become part of the IT monitoring and management puzzle. Melvin calls it APM 3.0. With that in mind, AppNeta is working to grow its MSP base for its cloud-delivered IT performance management services.
First, here’s some background. The 4 year-old Boston-based company with R&D operations in Canada, already has VC investors onboard. It raised $16 million in C funding last month, led by Bain Capital Ventures, Egan-Managed Capital, JMI Equity and Business Development Bank of Canada.
Melvin told MSPmentor that AppNeta has been building a next generation performance management service created with partner engagement and branding in mind. The company claims about 400 partners, mostly falling into the systems integrator category, but is looking to expand as more managed services providers recognize the need for monitoring cloud networking and application performance.
“Voice, video and unified communications, and virtual desktop are moving to the cloud and are performance-sensitive,” Melvin told me. “Customers just want these services to work.”
Melvin said that MSPs may have focused on managing devices, but going forward there will be more of a need for monitoring and tracking performance issues, including tracing issues to the carrier network. AppNeta’s technology can track those issues plus it can look at how users are impacting the network, with visibility into whether they are streaming media such as music, ESPN.com or YouTube.
The technology is enabled via a “micro appliance,” which Melvin says is “a zero administration” device. “You plug it into the network and you’re done.”
The device can be deployed at a customer site for $100 per month and then IT service providers set the price to end customers. Melvin said they typically charge $200 per month for the service.
The technologies capabilities include the following:
- Full stack application and comprehensive end-user experience monitoring
- Active application path performance monitoring
- Application aware user traffic analysis
- Automated packet capture and analysis for troubleshooting
- Device-level operational metrics for infrastructure health and management.