Amazon Web Services, the world’s largest cloud provider, on Monday announced “strategic collaboration” agreements with two more channel partners: AllCloud and OutSystems.

These contracts supply extended training, marketing and development resources for selling and deploying more AWS platforms. Customer experience management provider Merkle signed a similar deal in October. Orange Business Services and NEC Corp. followed suit in November.

AllCloud will extend its AWS expertise and reach in some key ways. The global managed service provider will aim for new customers in the startup, ISV and enterprise segments. The U.S., Germany, Austria, Switzerland and Israel are the regions it will target. AllCloud operates seven locations around the world.

ISVs and startups especially need partners with experience in domains including big data, analytics, and artificial intelligence and machine learning, AllCloud said. The MSP specializes in cloud migration, SaaS enablement, security and compliance, DevOps, AI/ML, data and analytics.

AllCloud has a long track record with AWS, its sole cloud provider. The partner has held the titles of AWS Premier Consulting Partner and AWS MSP Partner since 2008. The company also has earned six AWS competencies. This latest agreement furthers AllCloud’s depth with AWS and “shows the importance that AWS is placing not only on the partner ecosystem, but also on services companies, especially those beyond [global system integrators],” AllCloud CEO Eran Gil told Channel Futures.

Strategic Collaborations = Accelerated Innovation

AllCloud’s Eran Gil

“The phrase ‘rising tides floats all boats’ can definitely apply here and the commentary made by Andy Jassy during the partner keynote at re:Invent, where he mentioned SIs specifically, really exhibits this point — that AWS is committed to the partner ecosystem,” Gil added.

Gil said there now are more cloud-native system integrators than other partner types. As one of them, AllCloud now gets to create “further opportunities to accelerate at an even faster pace,” he said.

That calls for bulking up its internal professional and managed services divisions. As such, AllCloud will train and certify more staff on AWS technologies. And as an official AWS training partner, it will hire hundreds of new cloud professionals. (The MSP already announced at last week’s re:Invent that it is part of the new AWS Professional Services Marketplace.)

From there, AllCloud will build more advisory, consulting, integration, migration and managed services to reach large customers. It also is investing more in its “Solutions Factory,” which features production-ready platforms for various industries. And AllCloud said it will double its effort and capabilities around its fast-growing practices in data, analytics and AI/ML.

“These moves clearly show that agreements such as this one, while unique to AllCloud, will have a positive impact on partners around the globe and create new opportunities associated with the demand for collaboration and innovation on AWS,” Gil said.

OutSystems CEO Paulo Rosado agreed.

Outsystems’ Paulo Rosado

“Our relationship with AWS is a foundational component for delivering on our mission to give every organization the power of innovation through software,” he said. “OutSystems Cloud enables our customers to develop their applications faster and easier, while leveraging the advantages of AWS.”

Like AllCloud, OutSystems will use its AWS collaboration to invest in people, technologies and processes. The company will integrate more AWS services into its platform with a focus on DevOps, data and analytics, and AI/ML. OutSystems Cloud also will be available in the AWS Marketplace.

“We will continue to support our customer and developer communities by further investing and optimizing our platform, as this strategic collaboration agreement provides resources and commitment by both companies to stay focused on providing dramatically greater value,” Rosado said.

‘Endless’ Opportunities for Partners

Gil sees such momentum as a testament to the power of dedication.

“For midsize companies like AllCloud, the strategy to build an ‘all in’ AWS practice has resulted in deep expertise across all areas of AWS and allows for further specialization as growth continues,” he said. In addition, given that AWS continues to outpace its competitors, “the opportunities across the partner ecosystem are almost endless.”

To that point, AWS in just the first week of re:Invent debuted more than two dozen services, many of which enable partners.

Expect more to come. AWS retains 33% market share worldwide, according to Synergy Research Group’s latest numbers.

“They will continue to innovate at a record clip, providing plenty of opportunities for partners to continue to grow with AWS,” Gil said.